These pioneers helped many companies in many markets create a brand identity that resonates with consumers. But their work is far from done.
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Retail Supplier Archive
Retail Supplier Archive
Supplier Archive
Archived stories on retail suppliers.
Ampad: New Look for a Leader
A recent rebranding campaign is just what this staple of the US paper products industry needed to freshen its image.Wescan Optical: Seeing is Believing
This company took its years of experience in manufacturing, importing, and distributing eyewear and created its own brands to help it expand globally. A. Nelson and Co.: Retail Remedies
Through word of mouth marketing, this homeopathic company is still going strong after more than 100 years.Paper Enterprises: No Frills, Just Business
This family-owned disposable and janitorial products distributor relies on an informed sales force and exceptional technology to meet customer needs.
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Quotes
"Licensing requires tremendous manpower, especially when you’re operating at the global level. Boots on the ground is one of our core strengths. But quantity isn’t all that matters. Staff needs to be knowledgeable and innovative because each branding project has its own set of challenges and objectives"–Tim Rothwell, executive vice president and co-managing director of worldwide licensing, IMG Worldwide Licensing
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