LogoBurts Chips to bring Tony Roma’s signature BBQ sauce flavors to the snack market.

Romacorp, Inc., parent company of Tony Roma’s, is expanding its licensing program into a new retail category with the company’s latest licensing deal with Burts Chips. This agreement, brokered by Broad Street Licensing Group, will bring Tony Roma’s world-famous BBQ sauce flavors to the potato chip category for the first time. A new brand extension for Tony Roma’s, the world-famous restaurant brand continues its recent licensing growth as it expands its retail presence globally.

“Our goal is to continually elevate our brand experience by joining forces with best-in-class retail and restaurant business partners around the world, and we are excited to work with the innovative team at Burts Chips to bring our signature BBQ sauce flavors to the snack market,” says Bradley Scher, president and CEO of Romacorp Inc. in a release.

This is the latest in a string of transformational announcements for Tony Roma’s as it celebrates its 45th birthday. Recent Tony Roma’s announcements include new licensing deals in the United States, Europe, Mexico, Australia and New Zealand, renewed USA restaurant growth with new development and franchise agreements in Tennessee, Colorado, Idaho and West Palm Beach, Florida, accelerated international restaurant growth with new development agreements in Spain, Nicaragua and Bolivia, and the launch of Tony Roma’s new global prototype restaurant in Orlando, Fla.

UnknownThe acquisition allows Disney to create more appealing content, build more direct relationships with consumers around the world and deliver a more compelling entertainment experience to consumers wherever and however they choose.

The Walt Disney Company and Twenty-First Century Fox, Inc. have entered into a definitive agreement for Disney to acquire 21st Century Fox, including the Twentieth Century Fox Film and Television studios, along with cable and international TV businesses, for approximately $52.4 billion in stock (subject to adjustment).

Building on Disney’s commitment to deliver the highest quality branded entertainment, the acquisition of these complementary assets would allow Disney to create more appealing content, build more direct relationships with consumers around the world and deliver a more compelling entertainment experience to consumers wherever and however they choose.

Immediately prior to the acquisition, 21st Century Fox will separate the Fox Broadcasting network and stations, Fox News Channel, Fox Business Network, FS1, FS2 and Big Ten Network into a newly listed company that will be spun off to its shareholders. Disney’s international reach would greatly expand through the addition of Sky, which serves nearly 23 million households in the UK, Ireland, Germany, Austria and Italy; Fox Networks International, with more than 350 channels in 170 countries; and Star India, which operates 69 channels reaching 720 million viewers a month across India and more than 100 other countries.

“The acquisition of this stellar collection of businesses from 21st Century Fox reflects the increasing consumer demand for a rich diversity of entertainment experiences that are more compelling, accessible and convenient than ever before,” said Robert A. Iger, Chairman and Chief Executive Officer, The Walt Disney Company in a release. “We’re honored and grateful that Rupert Murdoch has entrusted us with the future of businesses he spent a lifetime building.

“We’re excited about this extraordinary opportunity to significantly increase our portfolio of well-loved franchises and branded content to greatly enhance our growing direct-to-consumer offerings,” he adds. “The deal will also substantially expand our international reach, allowing us to offer world-class storytelling and innovative distribution platforms to more consumers in key markets around the world.”

PTDThe duo aims to build Pat the Dog into an internationally successful franchise.

ProSiebenSat.1 Licensing is expanding its business areas and engagement on a global scale. Since November, ProSiebenSat.1 Group’s licensing company has represented the license rights to Pat the Dog around the world. In order to build the animated children’s series into an internationally successful franchise, ProSiebenSat.1 Licensing has entered into cooperation with Retail Monster LLC.

“In our eyes, Retail Monster is the best partner we could have found for the USA and UK,” Robert Merkel, Managing Director of ProSiebenSat.1 Licensing Robert Merkel says in a release. “The team’s know-how and expertise, but also in particular their experience and contacts with local retail and manufacturers, will be a key factor in our international success.”

“We are proud to partner with one of the leading European media companies. We have already worked with some of the members of the team. It is a delight and an honour to be expanding the business to the North American and UK markets together with the ProSiebenSat.1 Licensing team,” says Retail Monster CEO Michael Connolly.

The cooperation is based on the international license marketing of the new Pat the Dog franchise from Superprod. As a first step, an international master toy partner will be sought. Then, the product portfolio will be gradually expanded in order to reach fans and keep them interested in the franchise beyond the TV show.

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LaurDIY Photo 12 10 17Incipio with LaurDIY to launch mobile device accessories for smartphones, tablets and laptops.

YouTube sensation Lauren Riihimaki, better known as LaurDIY, and leading mobile device solutions and technology company, Incipio®, have launched LaurDIY tech accessories that include smartphone, laptop and tablet cases, as well as portable power and charging solutions.

All of the upcoming accessories and other products are designed with LaurDIY and will be featured in a series of videos and other promotions. The debut collection of LaurDIY tech products will be available for major retailers in Spring 2018. The license was created by The Brand Liaison, the exclusive licensing agency for LaurDIY.

“Incipio is the leader in their space and they have a strong portfolio of top tier brands and partnerships, so I am so thrilled to be working with their company,” explained LaurDIY. “Their creative team has been incredible at interpreting my brand, designs and aesthetic. It will be so great for my fans and followers to have LaurDIY designs on their phones, tablets and laptop cases.”

Incipio® joins a roster of best-in-class licensing partners including Plaid, Mattel, Cousin and C.R. Gibson, as The Brand Liaison continues to build the LaurDIY licensing program across a variety of brand-right extensions.


image004Andrea Barthello, Stan Lee and James Becker are this year’s esteemed inductees.

The Toy Association will induct Andrea Barthello, co-founder and COO of ThinkFun Inc., Stan Lee, former editor-in-chief, publisher and chairman of Marvel Comics, and the late James R. Becker, founder of licensing company Anjar Co., into the Toy Industry Hall of Fame. 

These individuals were selected for induction by members of The Toy Association in recognition of their significant contributions to the industry and the impact they have had on the lives of children through a lifelong commitment to toys and play. They will join an impressive roster of 74 toy industry luminaries, including Jim Henson and George Lucas, who have been inducted into the Hall since it was established in 1984. Their induction ceremony will take place on Feb. 16, 2018, in conjunction with the annual Toy of the Year (TOTY) Awards gala in New York City.

“We are honored to welcome Andrea Barthello, Stan Lee, and James Becker into the prestigious Hall of Fame, says Steve Pasierb, president & CEO of The Toy Association, in a release. “Their illustrious careers have demonstrated a deep dedication to bringing joy, laughter, and learning to children through toys and magical worlds. Their impact on the toy and children’s entertainment landscape has forever shaped how kids play, and we are looking forward to celebrating their many achievements at the Toy of the Year Awards gala in February.”

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