BLEThe Brands & Licensing seminar program includes a fireside chat with the V&A, food, fashion and football licensing.

Brand Licensing Europe (BLE) has announced its 2017 Brands & Lifestyle seminar program, which features the V&A, Imperial War Museum and The National Gallery, Penguin Random House, The Smiley Company and Beanstalk.

Brand Licensing Europe takes place October 10-12 at Olympia London. All seminar sessions are free to attend and will be available on a first come first serve basis. Visitors can register for a free pass here.

Highlights include an intimate ‘In conversation with’ interview with the V&A’s Director of Business Development and Licensing, Lauren Sizeland; a fascinating presentation from one of the biggest footballing brands in the world – Juventus; an inspirational session on innovation and creativity from Angela Farrugia and Lisa Shapiro at CAA-GBG, and a straight-talking brand licensing panel chaired by Richard Pink with contributors Susan Bolsover at Penguin Random House, Christine Cool at Perfetti Van Melle, Gabrielle Sims, at Fat Face and Nicolas Loufrani at The Smiley Company.

“This year’s programme is our most exciting to date,” BLE brand Director Anna Knight said in a release. “It features an unmissable combination of complementary presentations, interviews, demonstrations and panel discussions designed to bring the world of brand licensing to life, and with sessions on food and drink, heritage, sport, fashion and corporate brands.”

Project Las VegasThe premiere destination for contemporary apparel opens with expanded offerings, seminars and elevated experiences.

PROJECT Las Vegas opened Monday, Aug. 14, with a strong grouping of interactive seminars, trend setting fashion brands, live presentations and an unrivaled assortment of ready-to-wear and luxury brands.

These offerings underscore PROJECT Las Vegas as the premiere destination for contemporary fashion across several categories in the tradeshow landscape, presented by UBM Fashion, the leading producer of world-renowned fashion trade shows.

The three-day event will take place at Mandalay Bay Convention Center and run through Wednesday, August 16th touting premier marketplaces: PROJECT, PROJECT Womens, THE TENTS, The Collective, POOLTRADESHOW and STITCH.

Delving further into complimentary educational experiences, starting Monday and Tuesday, the fair will offer more than seven seminars dedicated to topics ranging from strategizing licensing brands to the trending grooming marketplace. Each discussion will educate attendees determining how to expand and grow their brand and business by adjusting to the ever-evolving fashion landscape.

PROJECT is renowned for its array of contemporary men's collections featuring expertly merchandized advanced contemporary, premium denim and designer collections. Highlights at the men's focused show PROJECT include:

MOVE showcases performance-based active wear for men;

Vanguards Gallery offers curated new and emerging designers;

Tailored + Furnishings highlights classic and update tailored suites, shirting and accessories;

Coast Life unveils a new, relaxed and effortless inspired section; and

Made in Italy presents the finest in Italian clothing, footwear and accessories.

Presented in an elevated environment alongside PROJECT, THE TENTS serves as a focused platform for the top luxury and designer contemporary men's and dual-gender labels to convene for the most inspiring shopping experience in the market including: Baldwin, Borsalino, Gabriele Pasini, Greyson Clothiers, Le Flow Paris, and W. Kleinberg.

Live presentations will be hosted throughout the day on Tuesday to showcase designer collections on models.

Premier womenswear destination, PROJECT Women's, gives buyers access to an unrivaled collection of the top emerging and established brands. This year's show will not only raise the bar on style but also shift the conversation; introducing its first collaborative neighborhood of home and apothecary with COEUR and presenting Conscious Collections, a display of sustainable and cause-oriented brands.

PROJECT Women's, the West Coast lifestyle influenced show will offer:

A debut partnership with the premiere apothecary, home and gift trade fair COEUR x PROJECT Women's enlisting Interior Designer, Joseph Jagod to create an on-site installation to inspire retailers with aspirational and easily adaptable ways to incorporate gifts, home, apothecary, and tech accessories into their ready-to-wear stories:

Athleisure offering activewear and yoga collections for women;

Accessories providing an expanded neighborhood of contemporary accessories;

OASIS hosting a selection of new and noteworthy women’s wear brands to look out for in the SS'18 season.

The art and music-focused indie experience POOLTRADESHOW, which will now be located alongside STITCH and Accessories the Show, will feature: Luz Collections, Kid Dangerous, We are all Smith, The Wicked Boheme, Sheila B Jewelry, Smarty Pants Paper Company and Honey Bell.

abg logoWith these key executive moves and organization developments, ABG aims to grow further.

In just seven years, Authentic Brands Group (ABG) has seen tremendous growth with the addition of new brands, teams, and world-class talent.

Today, ABG’s growth strategy is anchored by key focuses on international, category expertise, digital innovations, and brand experiences. To support these efforts, ABG has implemented several new teams and leaders to help drive the success of its company:

Executive Moves

Corey Salter, co-chief business officer and executive vice president of celebrity & entertainment

* Responsible for all domestic and international C&E business development, and continues to oversee all C&E brand management in tandem with Jarrod Weber.

John Erlandson, co-chief business officer and executive vice president of business development

* Leads all domestic and international new business development

Jarrod Weber, executive vice president of brand

* Leads ABG’s brand management groups, driving business growth for the entire portfolio across strategic channels worldwide.

Ken Ohashi, executive vice president of lifestyle

* Oversees brand management for Aéropostale, Frye, Hickey Freeman, and Hart Schaffner Marx. Reports directly to Jarrod Weber.

Christina Martin, senior vice president of lifestyle

* Oversees brand management for Juicy Couture, Jones New York, Adrienne Vittadini, Taryn Rose, Misook, Judith Leiber, and Frederick's of Hollywood. Reports directly to Jarrod Weber. 

 Organizational Developments

ABG’s marketing team, which is led by Natasha Fishman, executive vice president of marketing, has announced two new groups under ABG’s marketing umbrella.

• Digital Innovation Group

With an increased focus on brand storytelling, digital activations, and consumer connectivity, ABG has established the Digital Innovation Group. Led by Adam Kronengold, in his new role as vice president of digital innovation, the group will oversee content creation, social media, mobile applications, digital monetization, influencer activations, and data & analytics.

• Brand Experience

With an expanded focus on international and the growing need for marketing operations excellence, ABG has established the Brand Experience Team. Led by Brock Doerr, in his new role as senior director of brand experience, the team is responsible for overseeing all stores, international partner relations, brand asset management, and the production of brand, partner and consumer events.

EricKarpEric Karp will leverage Buzzfeed’s massive audience scale and content to create innovative licensing partnerships.

Eric Karp has been named Head of Licensing for BuzzFeed Product Labs. Karp – who previously served as the General Manager of Licensing for North America at Crayola – is now responsible for building partnerships around marquis brands, as well as IP derived from BuzzFeed’s original editorial and series.

By tapping Karp, BuzzFeed aims to not only create more revenue as it builds new IP, but also more licensing opportunities with key brands including Tasty, a leading social food brand that reaches more than 500 million people per month; Nifty, the DIY, outdoor and home decor brand touting more than 30 million followers on Facebook alone; Top Knot, the beauty and style vertical; as well as BuzzFeed’s quizzes and lists, the formats that helped propel the website to over 200 million unique visits per month.

Since its launch in 2016, BuzzFeed Product Labs has brought products from personalized Tasty Cookbooks to new inventions like Homesick Candles, the Tasty One Top and more. Product Labs hones in on the opportunity to create commerce driven by sharing and human connections, utilizing social media to lead the shift in the commerce and space.

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1800 PR Image 01The goal is to leverage licensing to further engage consumers and expand the footprint for its portfolio of brands. 

The Joester Loria Group (JLG) has been named 1-800-FLOWERS.COM’s exclusive licensing agent of record in the United States & Canada. 

JLG, a full service licensing and marketing agency recognized for its award-winning brand building programs, will represent the leading floral and gourmet foods gift retailer and distribution company’s extensive portfolio of premium brands, including Harry & David®, The Popcorn Factory®, Cheryl’s®, Wolferman’s, Moose Munch® and 1-800-Flowers.

“We are delighted to partner with JLG to extend our exceptional portfolio of brands,” Ian Hardman, senior vice president of enterprise strategy & business development for 1-800 Flowers said in a release. “We look forward to providing our brands’ millions of loyal consumers with exciting new products in both consumable and lifestyle categories.”

JLG will implement a strategic merchandising and licensing program aligned with each of the key 1-800-FLOWER brands, according to a release. The program will include branded food extensions for Harry & David, the premium gifting brand, Cheryl’s Cookies, and Wolferman’s and gardening and floral category extensions for 1-800-Flowers as well as lifestyle merchandise that extends the essence of each brand.

“We are excited to partner with 1-800-FLOWERS in extending its portfolio of premium brands,” JLG President & CEO Debra Joester said. “Each brand offers a unique history of product innovation, consumer awareness and premium positioning, and provides the platform for quality food extensions and lifestyle products.”

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