corona 3The gift sets, launching holiday 2018, will feature consumables and beer gear.

The Joester Loria Group, exclusive licensing agency for Constellation Brands’ beer portfolio, announced that DesignPac Gifts, a premier provider of gourmet gift baskets and division of 1-800-FLOWERS, has joined the roster of Corona licensees.

DesignPac Corona gift sets brings together a selection of product and consumables themed around the Brand’s “Find Your Beach” message and Mexican heritage. The line of gift sets will include CoronaRita drink clips, glassware, tin buckets, coolers, bottle openers, ceramics, utensils and bottle openers paired with an assortment of gourmet food offerings that range from salted snacks and cheeses to drink mixes and marinades. 

The Corona gift sets will launch Holiday 2018 at mass, club, mid-tier, better off price retailers as well as online.

“We are delighted to welcome DesignPac to the Corona licensing program,” said Debra Joester, president of The Joester Loria Group, in a release. “DesignPac’s expertise in creating quality gift sets will provide key accounts that support the Corona brand and its licensed product with a great assortment at price points ranging from $9.99 to $29.99.”

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Chinese New Year 2017China’s National Broadcaster CCTV will shoot the Chinese New Year Special on iconic Sesame Street set.

Building on a relationship that began 35 years ago with the televised “Big Bird in China” special, China’s national broadcaster China Central Television Children’s Channel and Sesame Workshop, the nonprofit educational media organization behind Sesame Street, will co-produce segments for CCTV’s annual Spring Festival special. For the first time, CCTV will be on the iconic Sesame Street set in New York to shoot segments showcasing Chinese New Year traditions, customs, and legendary stories.

Since 2014, Sesame Street’s Cookie Monster, Elmo, and Lily have joined CCTV children’s hosts Ju Ping, Dong Hao, Jin Guizi, Xiao Lu, Sister Moon, Huang Wei, Red Apple, Green Bubble, Brother Sesame and Du Yue to learn about what makes Chinese New Year unique. Last year, the furry friends visited Singapore to learn about Spring Festival celebrations outside of China.

“We are thrilled to work with CCTV to create engaging educational programs for the children of China,” said Steve Youngwood, chief operating officer of Sesame Workshop, said in a release. “This partnership reflects a successful cultural exchange that we value deeply, and our co-produced programming demonstrates a powerful appreciation of each other’s differences and similarities. We warmly welcome CCTV to Sesame Street in New York.”

“What began as a small step for one big yellow bird has turned into a 35-year adventure between two organizations half a world apart,” said Xu Bin, deputy controller of CCTV Children’s Channel, adds. “We are excited to be shooting on the Sesame Street set and cannot wait to share the new show with our viewers in China.”

VAAlfilo Brands will build brand awareness and develop new licensing opportunities for the V&A.

The UK’s Victoria and Albert Museum, the world’s leading museum of art, design and performance, has appointed Alfilo Brands as its exclusive agent in Greater China to build brand awareness and develop new licensing opportunities there.

On behalf of the V&A, Alfilo Brands will seek and appoint exceptional vendors and retailers across a broad range of product categories including apparel, home interior, fashion accessories and home decoration. In addition, Alfilo Brands will launch V&A online stores and roll out brick and mortar stores in major cities across China.

 "Alfilo Brands comprises a highly skilled and extremely dedicated and motivated team," says Lauren Sizeland, the V&A's head of business development and licensing, in a release. "I am really looking forward to working closely with them and have every confidence that they will successfully expand our licensing program in this important territory. The Victoria and Albert Museum was established in 1852 to make works of art available to all and to inspire designers and manufacturers so it’s wonderful that the licensing program shares the V&A collections with new audiences and increasingly further afield."

Alfilo Brands will work with the world’s leading e-retailer, Alibaba Group, to promote V&A licensed merchandise via their e-commerce retail platform Tmall.com. The branded V&A online store is targeted to be launched next year. The announcement comes at a time when the Museum is increasing its activities in China. The V&A Gallery, located in the Seaworld Arts and Culture Centre, will open in the Shekou district of Shenzhen in December 2017.

Sam Ferguson high 2 1Ferguson will oversee Jazwares’ 2018 focus on inbound licensing.

Jazwares, a leader in the toy and entertainment marketplace, has promoted Sam Ferguson to vice president of licensing. The award-winning company’s licensing department holds the rights to global youth entertainment brands and masters the art of creating interactive brand experiences with engaging toys and content.

“I have been at Jazwares for two years and this promotion is a very exciting moment for me,” said Ferguson. “Over the last 20 years, Jazwares has built a great reputation within the licensing community and I am immensely proud to be flying the flag along with the Jazwares team. With toy show season just around the corner, we are excited to showcase everything we have been up to and learn more about new opportunities.”

“Sam is a natural in his new role. His competencies add vast experience and will help us achieve a global recognition for our brands,” Jazwares COO Laura Zebersky adds. “With Sam at the helm, Jazwares’ focus for 2018 on inbound licensing continues as the company develops its own IP’s designed to reach to new markets, audiences, and collaborations.

Corey Paige Art Basel MuralCorey Paige’s “Peace of Miami” design is the first of 25 Murals that will adorn the “Trackside” show during Art Basel.

New art from Pop-Art Sensation Corey Paige Bloomberg will be featured as a full length outdoor mural kicking off Art Basel Miami in the WYMAC section of the Wynwood Art District, just a short walk from the famous Wynwood Walls Outdoor Museum. The city will even be closing down the street in front of the Corey Paige “Peace of Miami” mural for some of the Art Basel events.

The Corey Paige mural has been created by Galera Collective, and owner Glayson LeRoy, in conjunction with Ron Bloomberg of Bloomberg Equities LLC, the building’s owner and creator of WYMAC district (Wynwood Mural Artists Cooperative) between 23rd and 27th Streets in Miami.

Corey Paige’s “Peace of Miami” design is the first of 25 Murals that will adorn the “Trackside” show during Art Basel and will remain on the building at 55 NE 24th Street Miami for the next 12 months.

“I am so excited to share that one of my favorite signature designs has been transformed into an unbelievable mural,” Corey Paige said in a release. “It has always been one of my dreams to see my artwork blown up on a building and it's totally surreal to see my dream become a reality. When I learned that this year’s Art Basel theme is humanKIND, I thought this piece was perfect way to connect with the theme spreading peace, love, positivity and social change.”

The Brand Liaison continues to build licensing for the emerging pop-artist. “Corey’s expressive style is perfectly suited for licensing,” President Steven Heller says. “The fun and whimsical art translates to a variety of product from apparel, to pillows to stationery, gifts and wall art.” 

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