Play Fair logoPlay Fair provides greater ways for children, parents, teenagers and fans to play!

Play Fair returns to New York for its second annual show Nov. 4-5 at the Jacob K. Javits Center. Play Fair, a public celebration of play and entertainment for all ages, brings new and beloved toy and pop culture brands together under one roof for an interactive and fun-filled live event open to families, fans and media.

A joint venture between the Toy Association and LeftField Media, and presented by Spin Master and Toys “R” Us, Play Fair is nearly doubled in size in 2017, providing greater ways for children, parents, teenagers and fans to play! More than 20,000 families and fans will be delighted with hands-on exhibits and demonstrations, awe-inspiring displays, talent appearances, dozens of toy and entertainment brands, and never-before-seen exclusives.

Play Fair also introduces its first Media & Industry Preview Night for press and industry professionals on Friday, Nov. 3. The special event offers advance access to exhibitors, entertainment, and play experiences the evening before Play Fair opens to the public. Preview Night attendees also receive a first look at the finalists for The Toy Association’s 2018 Toy of the Year (TOTY) Awards.

At Play Fair attendees can feel, touch, and take home their favorite toys and games — and be the first to glimpse the toys of tomorrow from more than 40 exhibitors including Cartoon Network, Hasbro, Just Play, K’NEX, LEGO, Midtown Comics, ALEX Brands, Moose Toys, Spin Master, Maddie Rae’s Slime Glue, The New York Doll Company, Toys “R” Us, VTech, Kvellix, Inc. (NUTSO) and WowWee. See firsthand which toys, games, and entertainment will be the biggest hits this season, just in time for Black Friday. More information and scheduling of events can be found at www.playfairny.com/special-features.

UnknownThe session, called ‘Licensing: The Next Generation,' will debate next gen platforms, content, retail and merchandising, commerce and technology.

The world’s first and biggest digital news organization – BuzzFeed – will keynote at Brand Licensing Europe (BLE). The session, called ‘Licensing: The Next Generation,' will take place Wednesday, Oct. 11 and will debate next gen platforms, content, retail and merchandising, commerce and technology.

Eric Karp, head of licensing at BuzzFeed, will be joined by Dan Amos, Tinderbox, John Erlandson, Authentic Brands Group and Naz Cuevas, Sybo Games’ new head of licensing. The panel will be chaired by License Global's Group Publisher Steven Ekstract and is one of over 30 sessions covering the latest trends in gaming, toys, fashion and lifestyle, sports and much more in the Licensing Academy and Brands & Lifestyle Theatres.

What else is at #BLE2017?

* 2,500+ innovative brands are being showcased across entertainment, sports, video games, food & drink, celebrity, heritage and more.

* The beautiful Product Showcase will let retailers and licensors discover over 170+ licensed products ranging from apparel to DIY and from electronics to stationery.

* With the global games market set to reach $109 billion in 2017, visitors can uncover the potential of gaming licensing with the all-new Gaming Activation Area, keynote session and gaming exhibitors including Sony, Sega, Activision and Capcom.

* The brand-new Toy & Game Innovation Zone from Mojo Nation will showcase some of the most interesting examples of licensed toys and games launched within the last 12 months, as well as preview some of the hottest new lines coming Christmas 2017 and beyond. Don’t miss ‘Meet the Designer’ sessions at 12:30pm on Tuesday and 3:00pm on Wednesday.

* License This! final between Ioguis and Deckled Edge at 13:15, Thursday, Oct. 12, in the Licensing Academy Theatre.

* Birthdays celebrations! The Hungry Caterpillar is 50, Rainbow is 45, JCB is 20 and Rocket Licensing is 10.

* Europe’s largest character parade – 11:00 am, Tuesday, Oct. 10.

* The MTV Bar returns to D95 for a fabulously immersive experience. Create your very own GIF at the taxi photo booth, enter for a chance to win tickets to this year’s MTV EMAs, and power up with a drink (or two). 

Visitors can register for free tickets at www.brandlicensing.eu/register. 

Screen Shot 2017 09 29 at 9.37.27 AMStriker Entertainment will serve as the worldwide licensing agency on behalf of FingerlingsTM, WowWee’s latest hit toy line.

WowWee, a leading manufacturer of hi-tech consumer robotic and entertainment products, has tapped Striker Entertainment to serve as the worldwide licensing agency on behalf of FingerlingsTM, WowWee’s latest hit toy line.

Fingerlings are the new interactive toys that cling to a child’s finger and go wherever they go. The characters react to sound, motion, and touch with over 40 sweet and silly animations.

“We could not be more excited to be working with Striker Entertainment and their talented team,” said Richard Yanofsky of WowWee. “We are looking forward to building Fingerlings into a brand that will endure for years to come. With Striker’s assistance, we intend to be very strategic with respect to growing the Fingerlings brand, both in terms of an expanded offering and presentation.”

"WowWee has another bonafide hit on their hands with Fingerlings," Russell Binder, partner at Striker Entertainment, adds. "Our job is to develop a brand extension program that captures the magic of the Fingerlings and translate it into complimentary categories globally."

Final Stikbot LogoThe first Stikbot licensees will be in the categories of toys, bedding and apparel. 

The Joester Loria Group, the exclusive licensing agent for Zing’s Stikbot, has announced its first set of licensees for the company’s social media action figure star. The first Stikbot licensees will be in the categories of toys, bedding and apparel and be available at retail in the U.S. and Canada.

“We announced our Stikbot licensing program at Licensing Expo in June and we’re so excited to announce our first set of licenses that will be ready to hit retail in the Spring of 2018,” says Zing’s Vice President of Sales and Marketing Josh Loerzel. “As Stikbot Central approaches its one millionth subscriber on YouTube, we really see first-hand kids’ engagement with the brand on a regular basis. We truly believe that the Stikbot merchandise will bring the brand to life in many new ways with kids.”

* Basic Fun will release Stikbot plush and figural stretch toys which may include sound, construction and roleplay items

* Hybrid Apparel will release girls, boys, and young men’s t-shirts and tops.

“We are delighted with the response we have had to the Stikbot licensing program from category leaders,” Debra Joester, president of The Joester Loria Group, adds. “Stikbot’s consumer engagement on social media and success at key retail accounts has captured the attention of key manufacturers and retail buyers over the past few months, and anticipation is growing over the launch of licensed products in 2018.”

Captain PowerThe duo will launch “Captain Power” merchandise concurrent with 30th Anniversary debut of the iconic TV series.   

All American Licensing (AAL), noted licensing specialists for entertainment, lifestyle, and outdoor brands, has signed on to represent Goddard Film Group for the exclusive licensing and merchandising rights to the iconic television series “Captain Power and the Soldiers of the Future.” 

Making its debut during September 1987 in first-run syndication, the original “Captain Power” TV show revolutionized the medium in the 1980’s by becoming the first weekly series ever to combine both live-action and computer animation within each episode. Goddard Film Group currently has plans to reboot the series as “Captain Power: Phoenix Rising,” concurrent with the 30th Anniversary of the original show’s premiere. 

“As a fan of the original ‘Captain Power’ show, I am very excited that our company is now representing this iconic television series,” Co-Founding Partner of AAL Michael Gottsegen says. “Combined with today’s AR and other expanded digital platforms, our plans are to develop a comprehensive line-up of products to introduce a new generation - and new tiers of retail - to the next evolution of the legendary ‘Captain Power’ story.”

“‘Captain Power’ was ahead of its time, both in its storytelling as well as with the technology that was employed at the time to produce the original series,” Roger Lay, Jr., producer with Goddard Film Group, adds. “We now have a wonderful opportunity to fully realize the concept’s potential. All American Licensing has come up with a strong, multi-faceted approach to the re-introduction of this brand, and to help us pave the way for the next chapter in this expanding ‘Captain Power’ saga.”

In addition to representing licensing rights for “Captain Power and the Soldiers of the Future,” AAL will also represent licensing rights for two additional Goddard Film Group properties: “Skeleton Warriors,” which was a Goddard-created CBS Saturday morning animated TV series that aired during the mid-1990’s; and “The Snugglebumms Family,” a line of characters also created by Goddard that was based on the best-selling 1980s Playskool “Snugglebumms” toy line.

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