VAAlfilo Brands will build brand awareness and develop new licensing opportunities for the V&A.

The UK’s Victoria and Albert Museum, the world’s leading museum of art, design and performance, has appointed Alfilo Brands as its exclusive agent in Greater China to build brand awareness and develop new licensing opportunities there.

On behalf of the V&A, Alfilo Brands will seek and appoint exceptional vendors and retailers across a broad range of product categories including apparel, home interior, fashion accessories and home decoration. In addition, Alfilo Brands will launch V&A online stores and roll out brick and mortar stores in major cities across China.

 "Alfilo Brands comprises a highly skilled and extremely dedicated and motivated team," says Lauren Sizeland, the V&A's head of business development and licensing, in a release. "I am really looking forward to working closely with them and have every confidence that they will successfully expand our licensing program in this important territory. The Victoria and Albert Museum was established in 1852 to make works of art available to all and to inspire designers and manufacturers so it’s wonderful that the licensing program shares the V&A collections with new audiences and increasingly further afield."

Alfilo Brands will work with the world’s leading e-retailer, Alibaba Group, to promote V&A licensed merchandise via their e-commerce retail platform Tmall.com. The branded V&A online store is targeted to be launched next year. The announcement comes at a time when the Museum is increasing its activities in China. The V&A Gallery, located in the Seaworld Arts and Culture Centre, will open in the Shekou district of Shenzhen in December 2017.

Corey Paige Art Basel MuralCorey Paige’s “Peace of Miami” design is the first of 25 Murals that will adorn the “Trackside” show during Art Basel.

New art from Pop-Art Sensation Corey Paige Bloomberg will be featured as a full length outdoor mural kicking off Art Basel Miami in the WYMAC section of the Wynwood Art District, just a short walk from the famous Wynwood Walls Outdoor Museum. The city will even be closing down the street in front of the Corey Paige “Peace of Miami” mural for some of the Art Basel events.

The Corey Paige mural has been created by Galera Collective, and owner Glayson LeRoy, in conjunction with Ron Bloomberg of Bloomberg Equities LLC, the building’s owner and creator of WYMAC district (Wynwood Mural Artists Cooperative) between 23rd and 27th Streets in Miami.

Corey Paige’s “Peace of Miami” design is the first of 25 Murals that will adorn the “Trackside” show during Art Basel and will remain on the building at 55 NE 24th Street Miami for the next 12 months.

“I am so excited to share that one of my favorite signature designs has been transformed into an unbelievable mural,” Corey Paige said in a release. “It has always been one of my dreams to see my artwork blown up on a building and it's totally surreal to see my dream become a reality. When I learned that this year’s Art Basel theme is humanKIND, I thought this piece was perfect way to connect with the theme spreading peace, love, positivity and social change.”

The Brand Liaison continues to build licensing for the emerging pop-artist. “Corey’s expressive style is perfectly suited for licensing,” President Steven Heller says. “The fun and whimsical art translates to a variety of product from apparel, to pillows to stationery, gifts and wall art.” 

LaurDIYThe Brand Liaison secures licensing deals with best-in-class partners. (Photo credit: Brandon Woelfel)

Renowned YouTube sensation Lauren Riihimaki, better known as LaurDIY, has announced a series of new licensees creating a broad range of DIY craft supplies, tools and kits as well as finished products featuring unique designs and inspirations from LaurDIY.

New licensees including Plaid Enterprises, Mattel, Cousin and C.R. Gibson, have developed licensed products to launch in stores Fall 2018, and will be supported by social media and other marketing, including in-store appearances. All of LaurDIY licensing has been managed by The Brand Liaison.

“My followers have been asking for LaurDIY merch for so long and I really wanted to find the right partners that would be able to produce unique products at a price point that my fans will embrace,” explained Lauren. “Now with these incredible licensing partners, we have an entire collection of crafting tools and supplies, craft kits, jewelry, school supplies, and so much more, that will give everyone a piece of the LaurDIY lifestyle, without spending a fortune. Even my dog, Moosie, will make an appearance in the line!”

Catering to over 10 million Gen-Z and young Millennial followers across all social media platforms, the LaurDIY brand is based on 3 core principles: Trends for Less, A Creative/Custom Life and Fun, Fun, Fun. Lauren has worked tirelessly with all of her new partners to ensure that all of the LaurDIY licensed products stay true to these philosophies.

Plaid Enterprises has designed an entire line of crafting tools including fabric paints, markers, and custom embellishments such as stencils, stickers, transfers, stamps, patches and trim set to launch at retail in Fall 2018.

Plaid Enterprises’ LaurDIY products will be used by Lauren on many of her upcoming video projects; Mattel’s Rose Art division will be creating a collection of DIY crafting kits including plush animals, desk accessories, frame and clip calendar sets, shadow boxes and even custom letter board kits; Cousin has created a wide range of jewelry kits that will allow users to create their own jewelry and hair products for any occasion in their life. The kits include gem stones, cording, crowns, stretch and other fun components all selected by Lauren; and C.R. Gibson is launching a full collection of stationery and back to school products including notebooks, planners, agendas pencil pouches and writing tools.

The line will incorporate fashion forward elements like holographic, velvet, foil and denim material and will offer some DIY flare through stickers and patches. Meanwhile, The Brand Liaison continues to build the LaurDIY licensing program across a variety of brand-right extensions.

Ace I SheetThe full-service independent merchandise licensing agency will represent Morgan Creek’s library of films.

Morgan Creek has tapped Creative Licensing as its exclusive worldwide merchandise licensing agent. Creative Licensing will represent Morgan Creek’s library of films including Ace Ventura Pet Detective, Ace Ventura: When Nature Calls, Young Guns, Major League II, Exorcist III, Night Breed, Man of the Year, Pacific Heights, and True Romance.

“Morgan Creek has an extensive library of iconic genre films that work well for merchandise," says President of Creative Licensing Rand Marlis. "Films from the 1990’s are especially popular right now and Morgan Creek has some of the best. We intend to deliver quality partnerships that are reflective of the quality of their films.”

Managing Director of Morgan Creek Brian Robinson adds, “Rand and his entire team at Creative Licensing bring decades of merchandise licensing experience to the table. We are excited to have them onboard as our exclusive agent."

Creative Licensing will look to expand Morgan Creek’s library into merchandise categories that resonate with the die-hard collector and passionate fan base of these films. Such categories include but are not limited to: digital games, collectible figures, board games, apparel, accessories, promotional tie-ins and live events.

UnknownGlobalShop will be held in Chicago March 27-29, 2018.

 

Registration is now open for the 2018 GlobalShop Tradeshow & Conference, the nation’s largest annual gathering for the retail design and shopper marketing community. Attendees can register here.

GlobalShop takes place March 27-29, 2018 in Chicago at the McCormick Place Convention Center. The GlobalShop 2018 show floor will be open March 27-28 from 10 a.m. to 5 p.m. Show floor hours on Thursday will run 10 a.m. to 2 p.m.

“This will be an exciting event, as GlobalShop is headed back to the city that started it all, Chicago,” said Doug Hope, vice president and GlobalShop founder, in a statement. “Our last year in Chicago was a huge success. All indications suggest that 2018 in Chicago will be even bigger. We strongly recommend attendees register early to take advantage of discounted registration and hotel rates.”

The 2018 show will bring a theme of Inspired Retail, designed to showcase the latest design trends and topics in the retail industry. The successful Experience Journey program will be making a return to the 2018 event alongside the new show floor area Design Speaks. Design Speaks is a content-driven, thought leadership hub designed to inspire retailers and brands.

WWD will return to present the GlobalShop keynote speaker, with Madden as the proud sponsor of the curated conference program.

Until Dec. 31, 2017, show floor registration is $30. From Jan. 1 through March 26, 2018, registration will increase to $50 and $70 for onsite registration. A full rate schedule for registration is available on the Attendee Pricing page on globalshop.org.

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