New York Toy Fair 2018Toy Association trend experts will provide analyses of each trend and give live product demos using toys and games from the show floor.

Need to know which toy trends will dominate industry sales through Holiday ’18? Find out at the Toy Trends Briefing, an exclusive presentation hosted by The Toy Association, producer of the 115th North American International Toy Fair.

The upcoming Toy Fair show kicks off Feb. 17 and runs through Tuesday, Feb. 20. Every inch of available space at New York City’s Jacob K. Javits Convention Center will be filled with hundreds of thousands of creative new toys and games, including affordable collectibles and innovative tech toys to licensed product and retro playthings, according to The Toy Association’s Executive Vice President of Global Market Events Marian Bossard.

“Buyers and other trade guests will have access to more than 1,000 innovative global toymakers,” Bossard says. “This not only includes veterans brands, but also more than 100 first-time exhibitors whose never-before-seen toys will be featured in the launch pad section of the show. In all, 30,000 global play professionals vying for a stake in the $27 billion U.S. toy market will be at Toy Fair.”

The Toy Trends Briefing will convene Sunday, Feb. 18. Toy Association trend experts will provide analyses of each trend and give live product demos using toys and games from the show floor. A Q&A session will follow. Show staff will also be on-hand to help media map out visits to exhibitor booths and locate specific types of toys at the show. Throughout the year, The Toy Association’s team of experts works with hundreds of global toy companies to identify the products and trends that will drive consumer spending on toys, games, and youth entertainment products.

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Puzzle Factory LogoThe expanded program includes arts and crafts and puzzles from Leap Year Publishing LLC and The Jigsaw Puzzle, its newest division.

The Joester Loria Group has brokered a new deal for its client, The World of Eric Carle, to expand on their current program with arts and craft and puzzles from Leap Year Publishing LLC and its newest division, The Jigsaw Puzzle Factory for the U.S. and Canada.

Leap Year will create an extensive line of arts & crafts and puzzles utilizing popular characters from Carle’s beloved books, including The Very Hungry Caterpillar, to create collections that capture the colorful themes of the World of Eric Carle and emphasizes Carle’s distinctive collage art.

Leap Year Publishing provides a wide range of children’s products to many major North American retailers. Located in the Boston area, Leap Year recently celebrated its 20th year in business with the launch of The Jigsaw Puzzle Factory Division.

The initial collection for the World of Eric Carle will include puzzles in wood, foam, and chip-board launched at Toy Fair 2018 (Booth #175). The art & craft line consisting of crayons, paint sets, bubbles, doodle pads and construction paper will be introduced fall 2018.

Stephen Teglas is responsible for developing, managing and executing Warner Bros. Consumer Products global licensing across the fashion, home and infant categories and appropriate channels.

Respected industry executive Stephen Teglas has been named Senior Vice President, Global Fashion, Home & Infant for Warner Bros. Consumer Products (WBCP). In his new role, Teglas will be responsible for developing, managing and executing Warner Bros. Consumer Products global licensing across the fashion, home and infant categories and appropriate channels. Teglas will create strategies to identify and maximize untapped global licensing opportunities as well as the ongoing development of a multi-tiered retail strategy taking full advantage of the rich Warner Bros. brand portfolio. He will also collaborate with partners cross-divisionally and externally to ensure alignment on global strategies.

“Stephen comes to us with an incredibly rich background and experience across key areas of the business we are looking to grow,” WBCP President Pam Lifford said in a release. “His expertise in category management and operations, licensee relationships, and new business models will be an essential part of our Divisional focus as we further evolve our 365-plus model that allows for our retail partners to drive consumer loyalty by creating meaningful points of difference that they can own. I am confident Stephen can build his area of the business to best meet our retail partners’ needs, leveraging best-in-class licensee relationships.”

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UnknownPrime will develop a full collection of men’s footwear including sneakers, boat shoes, and chukkas.

Vintage inspired, American contemporary lifestyle brand JACHS New York has partnered with Prime Footwear Group to expand into footwear. Prime will develop a full collection of men’s footwear including sneakers, boat shoes, chukkas, hiking boots and dress shoes under the JACHS New York brand and its other labels The Original J.A.C.H.S. Manufacturing Co. and JACHS Camping Co. JACHS’ exclusive licensing agent, Merchant Factors, brokered the deal.

“The JACHS brand is an increasingly well-known favorite among today’s male and female consumer that stands for intricate attention to detail, blend of classic and modern, designer style and fit, all at an affordable price” says David Antebi, president and CEO of Prime Footwear Group, in a release. “We see a great opportunity translating the brand’s DNA and delivering the same level of exceptional quality, style and value into men’s footwear.”

The line is slated to launch in Spring 2019 at department stores, specialty stores, jachsny.com and online retailers.

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SLG Logo 3x3The licensing agency will coordinate and grow licensed merchandise brand extensions.

New York-based Seltzer Licensing Group has been selected by Campbell Soup Company to manage and deliver world class product licensing programs and experiences in general merchandise categories for the Campbell’s brand. Seltzer Licensing Group will work closely with Campbell to help grow the current general merchandise program with existing licensees and add new licensing partners across multiple categories, including housewares, home decor, cookware, domestics, and general lifestyle, among others.

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