1800 PR Image 01The goal is to leverage licensing to further engage consumers and expand the footprint for its portfolio of brands. 

The Joester Loria Group (JLG) has been named 1-800-FLOWERS.COM’s exclusive licensing agent of record in the United States & Canada. 

JLG, a full service licensing and marketing agency recognized for its award-winning brand building programs, will represent the leading floral and gourmet foods gift retailer and distribution company’s extensive portfolio of premium brands, including Harry & David®, The Popcorn Factory®, Cheryl’s®, Wolferman’s, Moose Munch® and 1-800-Flowers.

“We are delighted to partner with JLG to extend our exceptional portfolio of brands,” Ian Hardman, senior vice president of enterprise strategy & business development for 1-800 Flowers said in a release. “We look forward to providing our brands’ millions of loyal consumers with exciting new products in both consumable and lifestyle categories.”

JLG will implement a strategic merchandising and licensing program aligned with each of the key 1-800-FLOWER brands, according to a release. The program will include branded food extensions for Harry & David, the premium gifting brand, Cheryl’s Cookies, and Wolferman’s and gardening and floral category extensions for 1-800-Flowers as well as lifestyle merchandise that extends the essence of each brand.

“We are excited to partner with 1-800-FLOWERS in extending its portfolio of premium brands,” JLG President & CEO Debra Joester said. “Each brand offers a unique history of product innovation, consumer awareness and premium positioning, and provides the platform for quality food extensions and lifestyle products.”

TeletubbiesThe three-year renewal follows the success of the toys since launching earlier this year.

DHX Brands, a dedicated brand management and consumer products arm of DHX Media, has extended Character Options’ master toy license for Teletubbies for three years, following the current toys’ retail success.

The deal, which runs until 2020, is for worldwide manufacturing rights with United Kingdom distribution and will see Character Options adding further plush and plastic toys to the range. New lines will be inspired by exciting new elements from season two, which launched earlier in 2017, such as the Tubby Car. In addition, further Tiddlytubbies toys are being developed following their initial launch this month.

Already this year, Character Options has introduced Teletubbies Weebles to their product offering with further launches planned for the second half of the year, including the adorable 20th anniversary Party Plush characters and Tiddlytubbies toys.

"As we continue to grow the overall licensing program for Teletubbies, it is imperative that we build on the strong sales of core categories,” DHX Brands Commercial Director Tom Roe said in a release. “Character Options has done a superb job with the toy line and we are excited about the new product to come that will complement the current broadcast season. We are confident that our continued relationship will see Teletubbies toys go from strength to strength at retail.”

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