Cindy Elfenbein Elfenbein will work with retailers and licensees to build comprehensive global consumer product programs and retail initiatives for each of the company’s brands.  

Genius Brands International Inc., a leading media company that creates, produces and licenses children’s multimedia entertainment content and products for global broadcast, digital and retail distribution, has named Cindy Elfenbein vice president of Global Consumer Products and Retail Development.

As a 25-year innovative retail and sales promotions’ executive, Elfenbein brings extensive experience to the role across consumer products, licensing and retail. Elfenbein will work with retailers and licensees to build comprehensive global consumer product programs and retail initiatives for each of the company’s brands, specifically Rainbow Rangers, premiering in fall 2018 on Nick Jr., Llama Llama, currently available on Netflix, and the re-launch of the award-winning Baby Genius®, as well as Thomas Edison’s Secret Lab, Secret Millionaires Club and others in development.    

“I am thrilled to be collaborating with the team at Genius Brands on the expansion of their IP library into retail, and equally excited to be working again with the company’s CEO Andy Heyward,” Elfenbein said in a release. “This is a tremendous opportunity to work with two of the most amazing and fresh properties to emerge in a long time that have all the makings of becoming break out hits.”  

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imageThe Brand Liaison will promote the strength and flexibility of being female with the leading influencer.

Leading social influencer Sofie Dossi, best known for her golden buzzer winning performance on America’s Got Talent and her “no limits” attitude, has selected licensing agency The Brand Liaison to represent the Sofie Dossi brand for licensing, endorsements and brand extensions.

First categories to license will include a range of activewear and stretch denim that celebrates Sofie’s beauty via movement. The Brand Liaison will also seek partners in the health and beauty arena that marry Sofie’s curly hair and flex and hold fame; products will include shampoos, conditioners, curling irons, curly lash mascara and more. With a large teenage fanbase as well, additional categories will include back-to-school products and teen accessories, such as backpacks, school supplies and other teen go-to’s.

Sofie Dossi is a leading fashion and lifestyle vlogger who has amassed a following of over 1.3 million followers in just over a year since she launched her first You Tube Video. She vlogs about everything from her major NBA half-time performances to jumping in a pool of ice cream for a challenge.

“Sofie has millions of followers that span from girls in their tweens to their moms in their forties,” Steven Heller, president of The Brand Liaison, explained in a release. “A bulk of her audience followed her from NBC primetime over to social media, following her run on America’s Got Talent. These fans are highly engaged and are inspired by Sofie’s positivity and “no limits” outlook on life. In addition to her strength in character, she is also stunning, making her a great endorsement partner and ambassador for her brand.”

“I’m so excited to build a licensing program that allows my audience to connect with me on a deeper level,” Dossi added. “The Brand Liaison understands my positioning as a brand, personality and an individual, and have a vision that is consistent with my goals as well.”

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Snoop DoggDOG for DOG® signs two new licensees to increase its “We Give to Dogs in Need” paw print for rescue shelters.

Super-premium pet food and accessory company DOG for DOG©, founded in 2010, is demonstrating a renewed commitment to the marketplace for its popular family of pet food and accessory brands.  Headed into this year’s trade and licensing events in coming months, DOG for DOG has signed on two new licensees. 

The first is The G-Mason Group for a comprehensive line of pet products from crate mats and toys to training pads. The second is Tzumi Pets for a robust assortment of dog food and treats.  The deals were brokered by DOG for DOG’s exclusive licensing agency, All American Licensing. The family of DOG for DOG licensees plans to launch their respective products by early summer 2018. The company is also in the process for filing an Initial Public Offering.     

“We are excited to expand our working relationship with the All-American Licensing team, and we look forward to their partnership as we not only strive to bring an ever-wider range of quality pet products to the market, but also to expand our services to the shelter community and national rescue organizations,” DOG for DOG Principal John Flock said in a statement. “Our relationships with celebrities and athletes will help with brand awareness across social and traditional marketing channels, and further engage our customers in our products and our mission.”  

Passionate investors and supporters of DOG for DOG include Snoop Dogg, Chelsea Handler, Michael Bublé, George Lopez, and former New York Knicks’ Amar’e Stoudemire, among others. DOG for DOG, its celebrity investors and athletes are working to create a newTV show to help rescue shelters across North America. The new TV show will be similar to the show The CW Network aired for several seasons as an unscripted shelter makeover show entitled “SOS (Save Our Shelter)”, which DOG for DOG supported.

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GS2018 horz 780x500The combined event will bring leading designers, innovators, technologies, manufacturers, and e-commerce together at one fully integrated, retail exposition.

GlobalShop, the world’s largest annual event for shopper- facing retail design, technology, and in-store marketing, has announced an agreement to co-locate with the Internet Retailer Conference & Exhibition (IRCE), the world’s largest e-commerce event, and RFID Journal LIVE! Retail, the world’s only RFID event dedicated specifically to retail application.

RetailX will bring together three distinct shows to create an intersection of e-commerce, store design and innovation. The event will take place June 25-27, 2019, at McCormick Place in Chicago.

“RetailX gives us an opportunity to provide solutions for retailers in both brick and mortar and e- commerce destinations and allows exhibitors from all aspects of retail to showcase innovations that will drive the future of our industry," GlobalShop Show Founder Doug Hope said in a release. "The new, exciting format will give our attendees a more vibrant show floor of over 400,000 sq. ft. and expansive learning opportunities.”

“As long-time partners of GlobalShop, we hope the integrated approach of RetailX will benefit our members and provide more insight into trends and tech than ever before,” adds Steven Weiss, CEO of Shop!, the global trade association focused on enhancing retail environments and experiences.

RetailX is expected to attract and inspire more than 20,000 attendees and more than 1,200 exhibiting brands, based on recent trends from each show. Educational tracks will provide a broader scope with intent to give attendees a significant competitive edge in the rapidly evolving retail world. More information about RetailX will be available at the conclusion of both GlobalShop 2018 and IRCE 2018.

White Castle PRBrandgenuity will secure licensing partners to expand White Castle into new food and lifestyle categories in North America.

White Castle®, America’s first fast-food hamburger chain and the home of The Original Slider®, has selected global brand licensing agency, Brandgenuity, to expand licensing efforts for the White Castle brand.

The award-winning agency, headquartered in New York, with offices in London, Munich and Hong Kong, will secure licensing partners to expand White Castle into new food and lifestyle categories in North America.

“Our goal is to use licensing to feed the souls of cravers everywhere and to create memorable moments,” said Kim Bartley, CMO of White Castle, in a statement. “Brandgenuity showed that they have passion for our brand and will bring their licensing expertise and out-of-the box thinking to our White Castle licensing efforts.” She added, “Their company culture and values align with ours, which matters more than anything as we welcome new agencies to our family.”

White Castle has nearly 400 restaurant locations across the United States. The company is wildly successful with its slider line for home enjoyment, sold in 70,000+ retail doors at Walmart, Kroger, Sam’s Club, Dollar General, Walgreen’s and more.

“White Castle has all the ingredients for licensing success—it’s a pop culture icon with incredible social currency, and the brand has a fanatical following,” Louis Drogin, partner at Brandgenuity, adds.

He notes the agency plans to extend the brand's bold flavors and its library of retro art to create food and lifestyle extensions for the Craver Nation®. “We cannot wait to get started," he said.

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