Retail Technology

 Here’s the current state of the ecommerce market, and where we expect things to go in the future.

By Lauren Freedman

Over the past 20 years, the world of retail has undergone a seismic shift. From the rise of Amazon to the death of many store-based retailers, the fundamental way consumers buy products has been changed forever. What used to take a dial-up connection and 10-15 business days for delivery now takes a thumbprint and an efficient search mechanism and can often be delivered in a day or less.

Retail Social

Here are best practices that retailers can implement to drive success

with their social media advertising campaigns.

By R.J. Talyor

Finding the right formula for paid social advertising campaigns is a constant challenge for retailers. Social media changes all the time, making it increasingly harder to reach target buyers. Also, social channels can have differing user bases, making it difficult to know what will resonate best on each channel.

Holidays1

With Halloween, Thanksgiving and Christmas occurring in rapid succession, savvy retailers must take steps now to prepare for an onslaught of business and have the agility to shift directions quickly and seamlessly as one holiday morphs into the next. Below are some obvious but nonetheless critical steps that should be addressed immediately.

Make a Plan 

Do you know which item(s) are expected to be in high demand? Experience and past reports will help indicate which products are traditionally in high demand. But be warned that even the most tried-and-true products have a lifecycle and their popularity will eventually wane. What’s the next big thing - this year’s hot new item? What level of demand is marketing projecting? If you haven’t already done so, it’s time to get this information and stock up. 

Retail Engagment

Learn how to create a unique customer experience that will boost business

and make you an industry leader.

By Matt Mullen

There’s a saying that “the only constant is change.” Retailers know this all too well. Years ago, the retail industry consisted only of brick-and-mortar stores. Then came online platforms, and now it’s omnichannel delivery services that enable customers to receive their orders anytime and anywhere. What’s next?

Etail1

Organized By Worldwide Business Research, eTail West will take place next February 22-25 at the JW Marriott Desert Springs Resort & Spa in Palm Springs, Calif. With 2,500 attendees and more than 220 exhibitors expected, eTail West is a show created by retailers, for retailers.

eTail West is the one-stop shop for ecommerce and multi-channel executives. It is an event where inspiration meets socializing, an incubator for innovation and relationships that last far beyond the conference, all taking place in beautiful, sunny Palm Springs.

Topics covered at the show span from the latest innovations, engagement, personalization, the customer journey and online marketing to analytics, mobile, social, email, search, usability and more. If you have a pain point, eTail West has definitely got you covered. You’ll learn about the future of retail from those who are shaping it.

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