Loyalty Programs

To execute truly effective loyalty initiatives, retailers need to take a data-driven, personalized approach

to their entire marketing strategy, loyalty components included.

By Tim Mason

In a crowded retail industry, brands are constantly seeking a competitive edge. For most retailers, this entails trying to figure out how they can better understand their customers, create more opportunities to engage and keep their brand top of consumers’ minds. Many are turning to their loyalty strategy and examining ways they can leverage their program to create a better customer experience.

 Big Data

Retailers offer insights on how to leverage big data and technology

to implement store-centric approaches to visual merchandising.       

By E.Y. Snowden

Contrary to some gloomy headlines of the last several years, retail stores as a whole are enjoying healthy growth, with leaders that are proving to be extremely competitive and dynamic. Although new technologies, the convergence of physical and online channels, and elevated consumer expectations have disrupted traditional retail practices, successful retailers are reimagining the store environment to be more responsive to customer demands, providing relevant and engaging in-store experiences. A survey of 250 retailers found out from these leaders which merchandising tools and practices set them apart.

BrickandMortar

Retailers can increase foot traffic as well as sales by embracing the trends

that are reshaping the traditional in-store shopping experience.

By Stefan Midford

Although the industry narrative of choice has been “the great demise of brick-and-mortar in the age of e-commerce” – including recent headlines that beloved toy store Toys R Us will be closing more than 700 stores across the U.S. – rumors that physical stores are obsolete are greatly exaggerated. In fact, 2017 holiday retail sales exceeded industry expectations by growing 5.5 percent from 2016, the most significant increase since 2011.

surveillance

Long useful for nabbing shoplifters, video analytics can bring other forms of intelligence to retail.

By Hedgie Bartol

If a picture is worth 1,000 words, then video is worth a million words, especially in retail. Today’s video surveillance cameras are becoming more and more intelligent. They possess the processing power to accomplish much more than in the past. Among the tasks these cameras can perform is the ability to analyze video for a variety of purposes, including people counting to determine which way customers move around a store and more. 

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RetailLoyalty

Understanding the 'three Cs' of successfully unlocking retail loyalty.

By Anthony Stevenson

Retailers understand that loyalty programs are crucial to their success, not only in terms of generating incremental purchases but for better understanding their customer behaviors, preferences and motivations. But what makes a loyalty program effective? Are there key pillars retailers must embrace to get loyalty right? And what happens when consumers – and the retail landscape itself – starts to evolve?

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