It’s never been easier for customers to get what they want: from the Internet to social media to mobile and, of course, in-store, shoppers can purchase virtually anything they want anytime from anywhere. As a result of this multichannel approach, retailers now have access to a vast pool of customer data that hasn’t existed until fairly recently.

By analyzing this data, retailers can better predict consumer behavior and respond in real time to consumers’ individual needs.

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Plugging In To What Electronics Buyers Care About

The retailing of consumer electronics products in the U.S. is expected to top $211 billion in revenue in 2014, with 2 percent growth over 2013, according to the Consumer Electronics Association.

Consumerism of many popular devices has seen dramatic growth. Smartphone usage has increased from 46 percent in September 2013 to 65 percent in September 2014. Tablet computer ownership has grown from 36 percent to 45 percent in that same time period, and even e-reader device ownership (which largely competes with tablets) saw an increase from 25 percent to 28 percent.

Outdoor1The Outdoor Retailer Winter Market 2014, Jan. 22 to 25 at the Salt Palace Convention Center in Salt Lake City, will bring together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation.

From small shops and regional chains to the largest national and international retailers, Outdoor Retailer attracts buyers and senior-level decision makers who are looking for outdoor-specific products. The show helps them find services, brands, fresh ideas, apparel launches and outdoor innovations. Also at the show are companies that sell outdoor apparel and equipment, climbing technology, footwear, ski mountaineering, camping, backpacking, cycling, water sports, rescue, outerwear, yoga and fitness gear and accessories.

Tailgate1The only show of its kind to target its markets, the eighth annual Sports Licensing and Tailgate Show, Jan. 16 to 18 in the South Hall of the Las Vegas Convention Center, will have a number of new features. This year’s show floor will have a new look, including The Fashion Zone – where exhibitors can showcase their latest apparel and accessories – and The Tailgate Zone, which is reserved for exhibitors with non-licensed tailgating merchandise.

Nycwff1The Food Network’s New York City Wine and Food Festival presented by Food and Wine on Oct. 17 to 20 continued its long-standing tradition of designing unique lifestyle opportunities that appeal to everyone’s taste buds. This year, it was “Jets + Chefs: The Ultimate Tailgate,” which was presented by Diet Pepsi and hosted by Joe Namath and Mario Batali Oct. 19 at New York City’s Pier 92.

Batali gave his chef coat a rest and donned green and white gear to team up with NFL legend, Super Bowl champion and Hall of Famer Namath to host a day of grilling demonstrations, ramped-up tailgate fare and interactive fan-fanatic activities for the family. Like all festival events, proceeds from it benefitted the Food Bank for New York City and Share Our Strength’s No Kid Hungry campaign.

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