The Look: World of Eric Carle

Banqueting House Still HungryThe Look: World of Eric Carle

In celebration of VHC Day and The Very Hungry Caterpillar’s 50th birthday, images of caterpillars and butterflies were projected onto iconic London buildings, including Banqueting House (Royal Palace), the University of the Arts, National Theatre, Penguin Towers, Southbank, Granary Square, Leake Street Tunnels and Westminster – including around the Houses of Parliament and the London Eye.

Leake Street Tunnels VHC50 London Eye Keep Growing

 Buy Buy Baby

The Very Hungry Caterpillar partnered with Buy Buy Baby for a U.S. and Canada craft and storytime event this past March. Events included free growth chart give away and raffle for prizes, along with costume character appearances in select locations.


Kohls features a successful infant and toddler toy program from Kids Preferred.


Wegmans has a World of Eric Carle 50th anniversary promotional table in 90 of its locations.

Barnes Noble

Barnes & Noble features a display celebrating 100 days of  The Very Hungry Caterpillar.

Pop Up Shop

Pop-up shops celebrating the Caterpillar have been set up throughout Japan.

 Pop Up 1

The pop-ups include shops in museums.


Hugendubel München has a VHC display in 100 of its bookstores in Germany.

Eric Carle Plaza

Eric Carle Plaza is a dedicated retailer in a department store in Tokyo.

Grabba Green

Grabba Green offered a custom, limited edition Very Berry smoothie with a branded color-changing straw at 350 locations this past March. 

Freshness Burger

Freshness Burger will feature a children’s menu promotion through November 2019 at 100 of its locations in Japan.














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