The Look: UglyDolls

Uglydolls the Look 1The Look: Dolls Dominate

A wave of cute new faces is about to hit store shelves this May, and it will come in the forms of the UglyDolls, based on the original plush toys created by David Horvath and Sun-Min Kim. Stephanie Sperber, the CEO and founder of White Space Entertainment, says the launch of these products will coincide with the release of “UglyDolls,” the animated movie based on the property coming out in theaters on May 3.

 The brand’s master toy licensee, Hasbro, will exhibit UglyDolls products at this year’s Toy Fair at the Jacob K. Javits Center in New York City. 

But the UglyDolls licensees do not end there. Hybrid Apparel is producing UglyDolls-themed clothing, while Jay Franco and Sons Inc. will introduce bedding and pillows as well. SG Footwear also will launch UglyDolls footwear, and Accessory Innovations, Bentex, Acutime, Sakar and Little Brown also will release products among many others.

According to Sperber, this May will be a good time to launch the UglyDolls brand, “While the Hasbro line will be in the girls toy aisle, retailers see the overall UglyDolls brand as a big gender-neutral opportunity,” she says, noting that the characters appeal to girls and boys. “It’s such a beautifully designed IP with dozens of great characters.” 

UglyDolls Rainboot

SG Footwear is launching new UglyDolls-themed products, including these rain boots.

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UglyDolls’ licensees also include Hybrid Apparel, which is producing UglyDolls-themed clothing.

UglyDolls Canvas Shoes

The UglyDolls’ faces also will be found on items such as these canvas shoes.

UDS Windbreaker

Nearly 100 licensees will be releasing UglyDolls-related products.

UDS Womens Tank

This tank top features Moxy, the UglyDoll voiced in the movie by Kelly Clarkson.

HybridApparel 2018 11 96673 Edit2

The appeal of the UglyDolls stretches from kids to adults.

 UDS Ug Life Pjs

Retailers see the UglyDolls as a gender-neutral opportunity with appeal to boys and girls.

UglyDolls EVA Sandal

Another asset of the UglyDolls IP is its cast of dozens of great characters.

UDS Striped Tote

UglyDolls is being embraced by buyers across all categories, Stephanie Sperber says.

UDS Girls Tshirt

White Space Entertainment sees strong potential for UglyDolls with its designs.









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