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Fans that visit the NASCAR speedways will not only get to experience an exhilarating race, but now they can conveniently shop a wide range of high-quality NASCAR merchandise. Thanks to Fanatics, the market leader for officially licensed sports merchandise, NASCAR fans can shop the largest selection of at-track products in the Fanatics Trackside Superstore, including an expanded selection of women’s and kids’ items. 

“A merchandise center will provide a more personal, organized, comfortable and convenient shopping environment for our fans,” said Steve Phelps, NASCAR executive vice president and chief marketing officer. 

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Retail Merchandiser Magazine
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