WSSShoe retailer WSS focuses on engaging its Spanish-speaking customers through neighborhood stores and omnichannel flexibility. By Tim O’Connor

Shoe retailer WSS has experienced 30-plus years of steady growth by adhering to its motto of “best values always.” However, Vice President Bruce Fendell says the idea of value is not limited to cost consciousness. “Value represents a whole lot of things to a whole lot of different people,” he explains.

WSS’s success has been due to its ability to recognize and deliver on those differing views of value. For some, it’s an affordable running shoe while for others it could be having the latest high-end Air Jordan sneaker launch in stock. “Selection is also one of our selling points,” Fendell says. “We have every style our customers wants to get.”

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Family PharmacyFamily Pharmacy celebrates 40 years of success by incorporating the latest technology while never losing sight of being the place where everyone knows your name and treats you like family. By Janice Hoppe-Spiers

Lynn Morris decided in third grade he wanted to be a pharmacist and from then on, every decision he made was geared toward achieving that goal. After graduating from the University of Missouri-Kansas City, Morris’s entire professional life was structured around owning his own pharmacy, which in 1977 became Family Pharmacy.

“My wife, Janet, and I opened Family Pharmacy on August, 20, 1977 and filled 12 prescriptions the first day,” Morris remembers. “Last year, we filled 1.4 million prescriptions in our 24 retail stores, our three closed-shop pharmacies, and our specialty pharmacy.”

Celebrating its 40th anniversary this year, the Ozark, Mo.-based company attributes its success to remaining a family owned and Christian-driven business that values innovation and customer service. Lynn and Janet’s three children work in different areas of the business. Daughter Mandy Morris is vice president and director of marketing. Their son, Justin Sanders, is the director of information technology and their daughter, Melissa Sanders, is district manager for Home Medical Services.

Bens PharmacyBen’s Pharmacy focuses on the total health of its patients by offering value-added services that set it apart from the competition. By Janice Hoppe-Spiers

With the well-being of its patients always at the forefront, Ben’s Pharmacy has delivered a second-to-none in-store experience for nearly 40 years and continues to raise the bar on customer service. “What do our patients want?” President and founder Ben Smith asks. “To be well, have energy, see their grandchildren grow up and to participate in and enjoy life. It’s something I took away from a course I attended and what I want for our patients. That’s going to be the theme in all our stores.”

Smith opened his first pharmacy in 1979 in Pefferlaw, Ontario and has grown the company to 12 locations today throughout central Ontario. Most of its stores are located in small, rural communities and range from 1,200 to 5,500 square feet with Beaverton being its largest and busiest store.

The United FamilyThe number of The United Family stores has doubled in the past four years and continues to grow. By Kat Zeman

If its current growth rate continues, The United Family will soon open its 100th supermarket. Four years ago, the Lubbock, Texas-based chain operated 53 supermarkets and grocery stores in Texas. Today, that number has jumped to 92 and the company has expanded its operations into New Mexico.

“We’ve been onboarding stores from different companies over the last couple of years and we’ve been merging our cultures,” says Wes Jackson, the company’s chief merchandising officer. “That’s probably our No. 1 key to success.”

The United Family’s 92 supermarkets operate under four different brands: United Supermarkets, Market Street, Amigos and Albertsons Market. In addition, the company operates more than 30 gas stations with convenience stores under its United Express brand.

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