Elf on the ShelfCCA & B brings families together with The Elf on the Shelf® and Elf Pets® products.

By Alan Dorich, Senior Editor at Knighthouse Publishing 

For many, the Christmas season represents the warm feelings people experience when they reunite with family members. Creatively Classic Activities and Books, LLC (CCA & B)embodies those with its products, Co-CEO Christa Pitts says. “It’s that magical feeling that makes our products part of the Christmas [season],” she declares.

All American Licensing sidebar
 
All American Licensing (AAL) is a full-service agency specializing in licensing, retail development and product integration. Veteran licensing executives Michael Gottsegen and Tim Rothwell founded the agency in 2011. “Our AAL team are all pet lovers, and have embraced our mission to find ways to make an even bigger and more positive impact on the industry,” Gottsegen says. 

Action For Children SideBar

By Alan Dorich, Senior Editor for Knighthouse Publishing

The Eric Carle Studio and JLG take pride in how The World of Eric Carle has been able to form partnerships with charities. In 2014, it partnered with U.K. charity Action for Children and created The Giant Wiggle to raise funds for the country’s oldest children’s charity.

This year, The Giant Wiggle will celebrate its fifth-year anniversary and its achievement of raising more than $375,000 in funds, as tens of thousands of children will wiggle in classrooms, nurseries, parks and other venues to fund Action for Children’s work. 

“The Giant Wiggle has become a wonderful spring event in the U.K. and a great opportunity to encourage children to give back,” Joester says. “This campaign is also a reflection of the brand’s ongoing commitment to engage children and families in important causes.”

World of Eric CarleThe World of Eric Carle and The Joester Loria Group celebrate 50 years of The Very Hungry Caterpillar.

By Alan Dorich, Senior Editor at Knighthouse Publishing

When Eric Carle’s children’s book “The Very Hungry Caterpillar” was introduced in 1969, it captivated readers as it told the timeless story of a caterpillar who eats his way through a large smorgasbord of food before becoming a butterfly. Fifty years later, the book is renowned as a “must read” and a top-selling children’s book worldwide.

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M&M’S Retail is bringing its M&M’S brand deeper into the B2B market.

By Kat Zeman, Knighthouse Media

Businesses love to be associated with a quality brand. John Capizzi knows that. He considers himself lucky to be associated with M&M’S®, one of the most celebrated and recognizable chocolate candies in the world.

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King’s Hawaiian never disappoints with its bread products that are consistently baked to perfection. The bread is always soft and fluffy with just the right amount of sweetness. “Nothing else comes close to our product and our recipe is the main thing that sets us apart,” says Courtney Taira, granddaughter of founder Robert Taira and consumer care department lead. “For us it’s all about the quality. It has to be 100 percent correct or it doesn’t go out.” 

Although the company is based in Torrance, Calif., Robert R. Taira founded King’s Hawaiian in Hilo, Hawaii in the 1950s when he opened his first bake shop – Robert’s Bakery – after graduating at the top of his baking class. The first round, soft loaves of original recipe King’s Hawaiian Sweet Bread were made there and a local traditional favorite was born. 

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Licensing Spotlight: White Space Entertainment

By Alan Dorich, Knighthouse Media

It’s not easy to get people to place their bets on unknown properties, but White Space Entertainment CEO and founder Stephanie Sperber has done that with UglyDolls. Prior to founding her company, she helped Universal Pictures develop the “Minions” characters into a multibillion-dollar retail program.

Now, with the “UglyDolls” movie set to be released this May 3, the brand is poised to be a major event in consumer products. “We took a big bet on focusing on one IP and our success in setting this up looks more like a sequel than a new IP first film,” she says.White headshot bio

The property, Sperber says, has a large number of licensees and unprecedented buy-in from retailers. “[There is] support at massive levels from people who are typically pretty conservative about the bets they make in licensing,” she says.

But that just shows the appeal of the characters, Sperber says. “There is something unique about the property that just resonates,” she says. “There’s an interesting world with lots and lots of rich themes and deep characters.”

White Space plans to stay character focused and is currently working with Dr. Seuss Enterprises. “We’re their agency for digital gaming,” she says, noting that the characters created by the famed author have not fully made the transition to the digital world yet.

In 2017 and 2018, White Space and Seuss Enterprises partnered with Jam City to bring the Grinch character into the “Panda Pop” and “Cookie Jam” games. But the partnership is not ending there. “We’re close to announcing a significant deal for Seuss,” Sperber reports. “It’s a great client.”

The company also will stay focused on UglyDolls, as well. “What is interesting is people have seen what we’re able to do with UglyDolls,” she says. “We’re getting a lot of incoming calls and people saying, ‘Can you launch my IP?’”

While UglyDolls and Seuss Enterprises are keeping her company busy, it will stay centered on its primary goal. “The future of White Space will be to continue to focus on those IP gems that aren’t already established and build them into big business,” she declares. 

For more information, contact:

Stephanie Sperber

stephanie@whitespaceent.com

www.whitespaceentertainment.com

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