1 Mass Effect Normandy

EA’s licensed products give players more of its games’ worlds with a player-first mentality.

By Alan Dorich

Electronic Arts (EA) Inc. follows a “player-first mentality” in every move it makes, Licensing Director Ryan Gagerman says. “We’ve used that as our guiding principle, which is, if it’s good for the player, it’s good for us as a company,” he explains.

Redwood City, Calif.-based EA is a leading producer of interactive entertainment software, including games, content and online services for Internet-connected consoles, personal computers, and mobile phones and tablets. The company’s portfolio includes such popular titles as EA SPORTS MADDEN and FIFA, Battlefield, Dragon Age, Plants vs. Zombies and Mass Effect.

EA has extended its player-first philosophy into the licensing of products based on its games, Gagerman says.  Working with companies that understand the video game industry and are able to offer products that fit the culture or DNA of the game in question, is how EA selects those its partners with.


The Joester Loria Group elevates the Pepsi Emoji experience with a new collection of Pepsi Emoji licensed products launching this summer.

By Chris Petersen

From world music tours to backyard barbecues – it’s safe to say that where there’s a good time this summer, Pepsi will be there. And as social media makes it possible for the concertgoers and the cookout kings to stay in touch with each other, Pepsi will be there, too.

This summer, Pepsi is rolling out its innovative PepsiMoji campaign that encourages consumers to “Say It With Pepsi” as they share their summer fun across various social media platforms. The U.S. campaign features more than 200 custom-designed emojis that will appear on Pepsi bottles and marketing materials, encouraging consumers to collect and share them over social media. These unique and fun designs also will appear on a collection of licensed products over the course of the summer, and helping Pepsi build that side of the campaign has been The Joester Loria Group (JLG), one of the world’s leading licensing agencies.

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