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Licensing Spotlight: Universal Branding & Media

By Kat Zeman, Knighthouse Media

Universal Branding & Media (UBM) is a leader in licensing acquisition and consultation services, specializing in connecting quality manufacturers with world-class brands. The Shelton, Conn.-based company services clients in the areas of retail management, consulting, consumer awareness and brand leveraging.

UBM prides itself on creating successful partnerships between licensors and licensees to drive increased reach, revenue and results. “We serve as a trusted consultant, leveraging our industry relationships to optimize our clients’ opportunities in branding, marketing and retail Heidiheadshot biodistribution,” says Heidi Schwartz, vice president of business development. 

PBR 2PBR celebrates its 25th anniversary with new licensees and projects.

By Alan Dorich, Knighthouse Media

A bull riding match may only last eight intense seconds, but the sport has a long history of captivating and thrilling people for more than 100 years. And Professional Bull Riders (PBR) LLC plays an important role in bringing that excitement to audiences.

Activision BlizzardActivision Blizzard is ramping up licensing for its Overwatch League teams.

By Alan Dorich, Senior Editor at Knighthouse Media

When people think about licensing in the gaming world, toys or clothes featuring the games’ unique characters often come to mind. But Activision Blizzard is focusing its e-sports licensing program on elements that some might overlook: the players themselves.

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