Authentic Brands Group unveils its new proprietary social media influencer network. 

By Kat Zeman

An individual’s ability to affect other people's thinking through social media is a powerful skillset. In today’s cyber-happy world, online influence can be even more effective than traditional marketing efforts.

Authentic Brands Group (ABG), a brand development and licensing company based out of New York City that owns a diverse portfolio of brands, is well aware of this trend. It has long been connecting social media content creators with global brands.


The Look: Edgy NFL Designs

By Kat Zeman, Senior Editor at Knighthouse Media 

The National Football League (NFL) partnered with students from the Fashion Institute of Technology (FIT) to design new marks for NFL teams. Students were challenged to reimagine NFL team identities and come up with new artwork and graphics inspired by the teams’ existing logos and fan cultures.

Activision BlizzardActivision Blizzard is ramping up licensing for its Overwatch League teams.

By Alan Dorich, Senior Editor at Knighthouse Media

When people think about licensing in the gaming world, toys or clothes featuring the games’ unique characters often come to mind. But Activision Blizzard is focusing its e-sports licensing program on elements that some might overlook: the players themselves.

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