Licensing Spotlight: Universal Branding & Media

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Licensing Spotlight: Universal Branding & Media

By Kat Zeman, Knighthouse Media

Universal Branding & Media (UBM) is a leader in licensing acquisition and consultation services, specializing in connecting quality manufacturers with world-class brands. The Shelton, Conn.-based company services clients in the areas of retail management, consulting, consumer awareness and brand leveraging.

UBM prides itself on creating successful partnerships between licensors and licensees to drive increased reach, revenue and results. “We serve as a trusted consultant, leveraging our industry relationships to optimize our clients’ opportunities in branding, marketing and retail Heidiheadshot biodistribution,” says Heidi Schwartz, vice president of business development. 

Most recently, UBM has connected Billboard with Kidz Toyz, an innovator of quality toys that holds license agreements with top brands like Peppa Pig and Mossy Oak.

UBM represents a variety of manufacturing leaders in lifestyle brands, soft and hard consumer goods, and character and entertainment licenses for both wholesale and retail categories. It uses a 360-degree approach to analyze its clients’ opportunities and challenges and seeks to develop a game plan to reach and exceed their goals.

“With a proven track record of success, and a tireless passion to take our clients to the next level, Universal Branding & Media is the premier choice for both licensors and licensees who want to reach new heights,” Schwartz says. 

From UBM’s extensive line of expertise in the marketing world to strategic licensing approaches, the company is known for taking brands to the next level by connecting them to top of the line, globally recognized brands to ensure a reputation that consumers can learn to trust. 

 

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