Fans that visit the NASCAR speedways will not only get to experience an exhilarating race, but now they can conveniently shop a wide range of high-quality NASCAR merchandise. Thanks to Fanatics, the market leader for officially licensed sports merchandise, NASCAR fans can shop the largest selection of at-track products in the Fanatics Trackside Superstore, including an expanded selection of women’s and kids’ items.
“A merchandise center will provide a more personal, organized, comfortable and convenient shopping environment for our fans,” said Steve Phelps, NASCAR executive vice president and chief marketing officer.
The at-track shop also will feature an area for fans to meet their favorite drivers, along with an interactive customization center where customers can create their very own personalized NASCAR gear. This new one-stop shop offers fans a real reason to race to the speedways.
“We have taken the time to listen to what the fans, teams, drivers and NASCAR were asking for and look forward to using our market-leading scale, technology and production capabilities to deliver an improved and entertaining shopping experience for years to come,” said Ross Tannenbaum, president of Fanatics Authentic.
Check out a sneak peek of the at-track shop below.