PopeyeKing Features pays homage to Popeye’s 90th birthday with the launch of new products and content.

By Kat Zeman

He’s tough. He’s fit. He’s got grit. He’s Popeye - a wisecracking cartoon sailor who possesses superhuman strength after ingesting an always-handy can of spinach – and he’s celebrating his 90th birthday this year. Created by Elzie Crisler (E.C) Segar, Popeye first appeared in the daily King Features Syndicate comic strip The Thimble Theatre on Jan. 17, 1929, and became the strip's title character in later years.

Mattel

Mattel’s new chief franchise management officer launches plans to drive the company’s iconic brands to new heights.

By Kat Zeman

He’s a prince that transforms into a master of the universe by calling on the power of Greyskull. She’s a fashion icon that’s adored by young girls all over the world. He-Man and Barbie derive from two different worlds, but they share the same founding family: Mattel Inc.

WowWeeDancingSongDolllifestyle2

WowWee is working with Pinkfong to bring Baby Shark toys to life with interactive features, music and motion.

By Staci Davidson, Knighthouse Media

As of May, the “Baby Shark” song by education brand Pinkfong has accrued more than 2.7 billion views on YouTube, and it has become the most-viewed educational video of all time with nearly 5 billion views of all videos related to the song. K-Pop groups have covered the song and its related dance, Ellen DeGeneres created her own version of the song on her TV show, James Corden performed a version on The Late Late Show and the song has been used for a lip-sync performance on RuPaul’s Drag Race. For a cute children’s song, Baby Shark has become a phenomenon. WowWee saw the potential in this tune, and now it is incorporating Pinkfong’s hit in toys to bring interactive play experiences to kids.

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Based in New York City, Remarkable Brands Inc. is a full-service licensing and branding agency that has worked with such clients as Doug The Pug, Feld Entertainment, HiHat Media, Nelvana, a division of Corus Entertainment and 9 Story Entertainment. Owner Stacey Reiner started the company in 2014 after gaining experience at HIT Entertainment, Ragdoll Worldwide, Commonwealth Toy & Novelty and Toymax Inc.

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