For the consumer products division of CBS, tailoring programs to fit each property has been the key to success.Licensing Reports
CBS Consumer Products: Going Boldly
For the consumer products division of CBS, tailoring programs to fit each property has been the key to success.Disney Consumer Products: The Magical World of Disney
Even though it is one of the most recognized brand names in the world, this consumer products company doesn’t skimp on quality.IMG Worldwide Licensing: Strong Cooperation
With a strong resource pool and an experienced team, the licensing division at this global sports, entertainment, and media agency remains strong despite a down economy.Lucas Licensing: Endless Possibilities
This organization supports one of the world’s most successful privately owned film franchises of all time. Here’s how.Sanrio: Happy Anniversary, Kitty
Thanks to a host of popular characters, including the global icon Hello Kitty, this consumer lifestyle brand continues to grow.
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Retail Quotes
"We’re able to remain innovative because we focus on expanding the brand’s mythology utilizing multiple channels."–Howard Roffman, president, Lucas Licensing
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