For the consumer products division of CBS, tailoring programs to fit each property has been the key to success.
For the consumer products division of CBS, tailoring programs to fit each property has been the key to success.
Even though it is one of the most recognized brand names in the world, this consumer products company doesn’t skimp on quality.
With a strong resource pool and an experienced team, the licensing division at this global sports, entertainment, and media agency remains strong despite a down economy.
This organization supports one of the world’s most successful privately owned film franchises of all time. Here’s how.
Thanks to a host of popular characters, including the global icon Hello Kitty, this consumer lifestyle brand continues to grow.
For a quarter century, the artist behind this company has painted his way into the fabric of modern American life.
Working with its sister divisions and licensing partners are helping the consumer products division of Sony Pictures Entertainment support key initiatives for film and TV...
Even the biggest brands in the world can benefit from an effective licensing agreement.
The licensing division for one of the most successful brands in the world is gearing up for a significant anniversary celebration and ramping up its eco-friendly focus.
"We’re able to remain innovative because we focus on expanding the brand’s mythology utilizing multiple channels."