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Jul 30th
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Licensing Report

Universal Partnerships and Licensing Group: On the Horizon

Universal Partnerships and Licensing Group: On the HorizonThis partnership and licensing group restructured to give its properties an even greater competitive advantage.
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Licensing Reports

PGA Tour: Straight Down the Fairway

PGA Tour: Straight Down the FairwayWith one of the most recognizable brands in all of sports, this membership organization of professional golfers is seeing increased sales of licensed products around the ...
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Licensing Reports

Design Plus: A New Wave of Annuities

Design Plus: A New Wave of AnnuitiesThis agency helps retailers, licensors, and licensees discover the creative and financial benefits of brand licensing.
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Licensing Reports

C3 Entertainment: Why I Oughta...

C3 Entertainment: Why I Oughta...The licensing division behind one of the world’s most beloved brands outlines how it keeps its property fresh and appealing.
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Licensing Reports

Ziggy and Friends: Strength of Character

Ziggy and Friends: Strength of CharacterWith an industry in flux, this licensing company is finding new media where its iconic character can shine.
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Licensing Reports

BBC Worldwide, Americas: Crossing the Pond

BBC Worldwide, Americas: Crossing the PondBy developing a retail and licensing division in the US, this UK broadcasting company is finding opportunities in a relatively untapped market.
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Licensing Reports

Cartoon Network Enterprises: Alive and Kicking

Cartoon Network Enterprises: Alive and KickingBecause of a forward-thinking, partnership-driven approach to licensing, this high-profile TV network is bringing its programming to life on and off the screen.
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Licensing Reports

CMG Worldwide: Intangible Assets

CMG Worldwide: Intangible AssetsFor four decades, this licensing agency has managed, protected, and marketed the valuable intellectual property rights of celebrity personalities.
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Licensing Reports

CopCorp Licensing: Carving out a Space

CopCorp Licensing: Carving out a SpaceThis boutique-licensing agency removed the barriers often associated with licensing and developed a new niche in the industry.
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Licensing Reports

Discovery Communications: Voyage of Discovery

Discovery Communications: Voyage of DiscoverySince forging a partnership with a new licensing agent two years ago, this global media company has seen more opportunities to capitalize on the strength of its brand awa...
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Licensing Reports

Dr. Seuss Enterprises: From One Generation to the Next

Dr. Seuss Enterprises: From One Generation to the NextThe licensing division of this global enterprise is focused on introducing products that help ensure its founder’s stories continue to be passed along from one generati...
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Licensing Reports

Stanley Black & Decker: Come Together

Stanley Black & Decker: Come TogetherA recent merger allowed this industry leader to become even stronger, as two companies’ teams come together to capitalize on their ideas.
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Licensing Reports

Sesame Workshop: Here to Help

Sesame Workshop: Here to HelpWhether it’s learning the ABCs, celebrating a birthday, or grieving the loss of a parent, this organization is there to help children get through it all.
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Licensing Reports

Remington Arms Company: Ready, Aim, Fire

Remington Arms Company: Ready, Aim, FireAs an industry leader in the firearms, ammunition, and accessory industry, this 194-year-old company has hit its mark in the world of licensing.
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Licensing Reports

Precious Moments: Celebrating Life

Precious Moments: Celebrating LifeSam Butcher’s message of honoring the goodness in others isn’t lost even after 30 years due to a focused licensing approach.
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Licensing Reports

Pinkalicious: A Rosy Outlook

Pinkalicious: A Rosy OutlookThis HarperCollins book series captured the imagination of millions of young girls and will continue to delight fans with a collection of consumer products inspired by mo...
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Licensing Reports

Nickelodeon Consumer Products: Not Just Kids' Fun

Nickelodeon Consumer Products: Not Just Kids' FunNickelodeon is beloved by millions of families, and the company’s consumer products division makes the most of its popular characters.
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Retail Quotes

oward Roffman, president, Lucas Licensing "We’re able to remain innovative because we focus on expanding the brand’s mythology utilizing multiple channels."
–Howard Roffman, president, Lucas Licensing