June 13, 2014 – Justin Pertschuk and Mimi Slavin have recently joined the DreamWorks Animation marketing team as Head of Digital Marketing and Head of Global Promotions respectively. “The combined experiences and creative talents of Justin and Mimi in marketing and promoting family entertainment will be invaluable to us as we continue to grow and diversify the DreamWorks brand,” said DreamWorks Animation Chief Marketing Officer Dawn Taubin. “I am thrilled to have this duo join our team.”
Read more: Veteran additions to DreamWorks Animation marketing team
Mobile retail is facing some major challenges today.
More and more shoppers now turn to their mobile devices for product information and advice. But their trust of retailers has diminished. A Retail System Research survey found 54 percent of shoppers want knowledgeable store associates more than any other service. Yet 59 percent of them believed they knew more about the products than the people paid to help them.
These stats illuminate two important facts. First, shoppers want knowledgeable help they can trust to help them make their buying decisions. Second, they feel they are more likely to get that kind of help online—or on their mobile devices—than at a store. This shows shoppers want their product information from unbiased, knowledgeable, and available sources before they buy. This behavior also demonstrates that retailers are largely viewed as biased and untrustworthy.
Read the full story on the Retail Merchandiser blog
June 11, 2014 - Today, Lowe's underscored its commitment to advancing retail innovation as it introduced Lowe's Innovation Labs and the first concept to come out of the lab, the Lowe's Holoroom. Lowe's created Lowe's Innovation Labs to build new technology to solve common consumer frustrations while working alongside start-ups, universities, specialized professionals and other companies.
Read more: SciFi Inspires Lowe's Holoroom
June 10, 2014 - Celebrating 50 years, Pop-Tarts toaster pastries has announced the return of Crazy Good Summer. The third annual concert series is bigger than ever features an all-star line-up, produced by Live Nation Entertainment, that includes multi-platinum selling recording artist Demi Lovato, Jasmine V and Emblem3 in three separate cities. Lovato and Emblem3 will perform in yet-to-be-named cities while Jasmine V is set to headline a free concert in Los Angeles. The Crazy Good Summer Bash will also feature a private concert by Austin Mahone for one lucky winner.
Read more: Pop-Tarts Celebrates 50th Birthday
June 9, 2014 - The ASPCA's (The American Society for the Prevention of Cruelty to Animals) licensing program will showcase new products for pets and their people at the Licensing Expo 2014 in Las Vegas, Nev. from June 17-19.
Read more: ASPCA at Licensing Expo 2014
Instant Gratification May Spell Trouble for your Personalized Marketing Efforts
They say that “good things come to those who wait”, and when it comes to managing a personalized marketing program, these simple words of wisdom ring loud and true.
Retailers that achieve the most impactful results from their marketing programs don’t base their success on the performance of an individual campaign, as a significant amount of the value created through such vehicles can only be realized longer-term, after a minimum of nine to twelve months of operation. Instead, they’re using consistent and meaningful communications to bolster their relationship with customers, increasing the likelihood that they will shop with them not just during campaigns, but are also maintaining loyalty every day.
Read the full post on the Retail Merchandiser blog
Decoding the Science Behind Consumer Motivations
After battling to stay afloat during the economic downturn, retailers are finally feeling optimistic again. According to The Commerce Department, Retail sales (which account for a third of consumer spending) are on the rise with March seeing the sharpest increase in nearly 2 years.
However, while spending is up consumers haven’t forgotten the recession and they are still being cautious with their purchase decisions. As the summer shopping season approaches, retailers who are aggressive with their promotional offers will be the ones to drive traffic both online and in stores.
Read the full post on the Retail Merchandiser Blog
June 3rd, 2014 - Hello Kitty is kicking off a year of festivities to celebrate her 40th Anniversary. In honor of this occasion, parent company Sanrio Inc. will present a world premiere Hello Kitty fan convention in partnership with Target, a first-of-its-kind museum exhibition, unique collaborations and limited edition commemorative products. Hello Kitty will celebrate her anniversary throughout the year and continue to spread the message of friendship through the global ‘Share a Hug with Hello Kitty’ campaign.
Read more: Hello Kitty Turns 40
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