• Bon-Ton Stores
  • Corona
  • Crayola
  • Mars Retail Group
  • Overstock.com
  • DreamWorks Animation
  • Maple Leaf Sports and Entertainment
By Bruce Levinson, Vice President, Client Engagement, SGK

 

Back in grade school, we all learned about Venn diagrams. Those intersecting circles are used to demonstrate visually which portions of multiple sets are shared and which are not. I never quite knew when in my future life I would find them useful, if at all, but [many, many] years later I think I’ve finally got it: Venn diagrams are incredibly helpful tools for brand marketers to create and evaluate truly meaningful innovation that drives market performance. Or at least, that’s one way to use them.

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Having a new, stylish pair of glasses for the latest school year is almost as important as that new backpack or set of notebooks. As someone who has had glasses since age six, I understand the significance to having a cool pair of glasses on the first day back. Fortunately, for kids, pre-teens and teens, Visionworks has a vast selection of stylish frames from top designers to ensure a great back-to-school look.

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Because of its position in the e-commerce market, Polyvore announced this week that it will be acquired by Yahoo. With this acquisition, Yahoo hopes to enhance its consumer and advertiser offerings by utilizing Polyvore’s platform of combined community and commerce. Polyvore already dominates social, mobile and native content, so Yahoo hopes the company will accelerate its own growth in those arenas.

 

By now we’ve all watched the trailer for the next Star Wars installment a million times. Or at least I have. Now retailers around the world are preparing for the influx of new Star Wars merchandise. But none more than Toys “R” Us.

Toys “R” Us is kicking off the hype for the new film with Force Friday on Sept. 5, a special event where its stores around the world will open their doors at midnight to give fans a chance to purchase exclusive, new Star Wars toys. Those who attend the midnight event will also have a chance to receive special giveaways, such as a limited edition LEGO Star Wars Commemorative Brick and an exclusive Star Wars poster.

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Whether your kiddo is heading to pre-school, grade school or middle school, you can send them off in superhero style with Warner Bros.’ line of DC Comics-inspired backpacks, pencil boxes and more. But if your kids are still too young for school or you need something to entertain them before school starts, Crayola offers a variety of different products to help them hone their creativity at home.

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Summertime means beaches, barbecues and vacations. But hopefully it doesn’t mean credit card fraud or debt. Unfortunately, many people fall victim to these two issues, especially while on vacation. You leave your troubles behind and end up racking up way more with over-spending and lack of identity protection. According to a recent survey conducted by Experian, people spend 68 percent more than they expect while traveling or vacationing and utilize their credit cards to pay for things they didn’t budget for. This leaves 52 percent of people surveyed strapped with credit card debt when they return home.

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Clipping coupons and endlessly Googling for coupons and rebates sounds exhausting and limiting. Especially if you don’t know if you’ll ever find something for the item you want to buy. With Ibotta Inc.’s shopping app, however, shoppers get instant rebate gratification. Unveiled this week, Ibotta has created a new shopping list feature that finds cash-back rebates when users add desired items to their shopping list. Items that can be added range from food to paper goods to office supplies to clothing items and much more, available at a range of stores, including Walmart, CVS, Amazon.com, Best Buy and Babies R Us.

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There’s an irony in the concern that brick and mortar retail is doomed to slowly erode: Some of the largest global brands are intentionally giving birth to their brands in the physical space – in real life. Their challenge is, “How do we impactfully engage the consumer when the consumer only knows us on-screen or online?” Google and Nickelodeon are two such examples whose thinking and executions offer key lessons for any brand. Why? Because this type of migration requires a deep understanding of what a brand stands for and the key elements of what makes a brand compelling to its consumers.

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