July 1, 2014 - American retailer Express announced that brand ambassador Kate Upton will debut her first advertising campaign for the company. The launch of the fall 2014 denim campaign with Upton makes her the first celebrity spokesperson to grace the brand's advertising in more than a decade. Upton will celebrate the launch with an exclusive RSVP-only "A Date with Denim and Kate Upton" event at the recently opened Express Times Square store in New York City on Tuesday, July 8th.
Read more: Kate Upton, Express Debuting Ad Campaign
What Do Retailers and their Partners Need to Know in the Transforming Retail Landscape?
June 30, 2014 - Mike Relich, COO of Guess, Inc., spoke earlier this month about the massive transformation that’s occurring in the retail industry today. One attention grabbing statement he delivered was that one billion square feet of dead mall space exists today. This can be attributed to several causes ranging from e-commerce growth, to showrooming, to same day delivery.
But one thing that all of these factors have in common is the customer. It needs to be continually stressed that retailers have to be prepared to engage the shopper at all points in the omni-channel chain – from e-commerce interfacing to the in-store shopping experience. Successful retailers will habitually evaluate the performance of their stores and strategically fuel their supply chain accordingly.
Read the full story on the Retail Merchandiser blog
June 27, 2014 – Earlier this week, Artec Group and Asda announced their partnership as Asda becomes the first supermarket to bring a new cutting edge 3-D printing technology to shoppers in the UK with the installation of Artec's Shapify Booth. It is being billed as the world’s first high speed 3-D full body scanner in the Trafford Park store. The scanning booth will allow thousands of customers to create a 3-D miniature replica of themselves, which is being called a “shapie.”
Read more: Meet the Shapify Booth
June 24, 2014 - Front line staff are the face of your company. Whether you are a large retailer or small business, your employees will leave a lasting impression on each and every customer. That impression will determine whether or not that customer comes back and/or refers others. Keeping your front line staff positive and happy increases the likelihood staff will enjoy their jobs and go above and beyond to ensure customer satisfaction.
There are so many aspects to owning and managing a retail establishment, employees sometimes unintentionally fall by the wayside. When staff do not feel valued or appreciated (either actual or perceived) the likelihood their discontent will spill over into their customer interactions increases significantly. Spending time on staff development is key. This article will discuss some ideas to help keep your front line staff smiling.
June 20, 2014 – In the last few days, NFL Players Inc., the licensing and marketing arm of the NFL Players Association, announced several new licensing agreements. It entered into new partnerships with Pop Warner Little Scholars Inc., Penguin Young Readers Group and Funko, LLC. The news was announced from Licensing Expo 2014 in Las Vegas.
Read more: NFLPI links up with Pop Warner Football, Penguin Young Readers Group, Funko
June 18, 2014 – Hasbro, Inc. brought its Transformers brand to the International Licensing Expo in Las Vegas geared up and ready to go for the highly anticipated movie release of Michael Bay’s "Transformers: Age of Extinction" from Paramount Pictures, hitting theaters June 27, 2014. The Transformers franchise has agreed to more than 300 licensing agreements and promotional relationships worldwide supporting the brand.
Read more: Hasbro Reveals Transformers: Age of Extinction Licensed Merchandise
June 16, 2014 - Disney Consumer Products Executive Vice President of Global Licensing, Josh Silverman was joined by Mickey Mouse; Chief Creative Officer of Pixar and Walt Disney Animation Studios John Lasseter with Buzz Lightyear; Senior Vice President of Marketing, Marvel Studios and Television at Marvel Entertainment Mike Pasciullo with Iron Man; and Executive Vice President of Franchise Management at Lucasfilm Howard Roffman with a Stormtrooper during a private Disney Consumer Products event at the Licensing Expo, Monday June 16, 2014 at the Mandalay Bay Convention Center in Las Vegas.
Read more: Disney Consumer Products at Licensing Expo
It’s no surprise that brick-and-mortar stores have been suffering a slow decline for years. Recently, Radio Shack announced that it will be closing more than 1,000 stores. Staples: more than 200. Increased competition from online retailers means less foot traffic and revenue, making it more difficult to justify expansion and growth.
Now more than ever, retailers need to identify where they can squeeze extra value and where hidden cost savings lie. The most comprehensive way to do so is by examining their supply chains, end-to-end, to understand all current costs, by category, department, supplier and brand.
To start this process, here are four methods that you can use to optimize a retail supply chain and as a result, improve profitability.
Read the full story on the Retail Merchandiser blog.
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