Creating the right logo can be one of the most challenging aspects of branding for a company. It's generally the first thing that customers see, and it represents the brand on business cards, product packaging, advertisements and marketing materials.
A good logo should be memorable, recognizable, relevant to the company's industry and target market, adaptable across many different types of media and packaging and most important of all, it should stand the test of time. With all of these critical qualifiers, it's no wonder that the perfect logo can be hard to come by. The good news, however, is that it can be done! Lots of brainstorming and planning, combined with taking your target market and company goals into consideration, can result in the right logo to represent your brand.
Read more on the blog.
So, you’ve made your store’s website accessible internationally, at least in the regions in which you’re aiming to grow your presence – congrats! But if you think it’s now just a matter of watching customers from all over the globe immediately stream in, I’m sorry to be the bearer of bad news:
Translation’s only the first step.
It’s an incredibly important step, of course, but to really take advantage of translation and truly engage retail customers in varying countries and cultures, you must do more. Here are some of the next steps you should take.
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How do you take an exclusively online marketing strategy and reap extraordinary results with the introduction of direct mail? The answer lies in a company’s data. When one of the nation’s fastest growing online retailers of healthy living products established success with its digital marketing efforts, the company looked to direct mail as a new channel in its marketing mix to reach more customers and drive growth.
Read more on the RM blog.
Have you ever donated to a Kickstarter campaign that had a really awesome product idea? And once it got funded, did you find yourself waiting around for months and months wondering if you’d ever get your backer reward delivered? You’re not alone. In fact, only 20 percent of crowdfunded projects are delivered on time.
Many people who utilize Kickstarter or other crowdfunding resources may have a great idea and plan in theory, but have little idea how to go into full production to execute their innovative new product. Riverwood Solutions, an innovator in managed supply chain services and operations consulting, revealed a new solution that will help crowdfunded projects through the full product realization lifecycle.
Tickets for this year’s Food Network New York City Wine & Food Festival (NYCWFF) are on sale now! This Oct. 15-18, chefs, culinary icons, consumers and more will come together for this delicious, fun-filled, educational festival.
But first, let’s throwback to last year’s NYCWFF. More than 55,000 people of all ages, backgrounds and culinary interests attended the 130, 000-square-foot festival. Although 57 percent of attendees were based in New York, people came from all over the world to attend, including foodies of Australia, England, Switzerland, Guatemala and Brazil.
Tapping into influencers as brand advocates when launching a new product in the beauty industry is rapidly growing as one of the most popular strategies to launch a brand to millions of active consumers. The problem with relying solely on this launch strategy is that many brands think this approach is simple, quick and easy. The truth is that while using influencers as a path for exposure is a great way to expand a brand’s audience, reach should be factored into marketing and PR plans when a product is ready for retail; the problem is that it isn’t all that easy when done correctly. As a way to get the most out of a relationship with influencers at launch, employ these four following tactics.
Poor collaboration can kill your company and increase failures in the workplace, according to Salesforce. In fact, 97 percent of those surveyed think a lack of alignment with their team impacts the outcome of a project. To stay on top of your business, you need to do more than just stay in touch with your employees when you are out of the office. Instead, carefully pick and choose technology and collaboration tools to monitor what's going on in your store even when you are out.
If you like to make and sell Shrinky Dink jewelry or have an abundance of vintage clothing to sell, Etsy is your go-to.It fosters not only an environment of creativity, but also a social connection. While the site works wonders for a consumer looking for a one-of-a-kind art print or vintage bag, it brings people of an entrepreneurial spirit together. Before Etsy, most people were limited to selling their creations and vintage items on eBay or a personal site, but Etsy takes the hard work out of that, allowing people to focus on crafting, creating and making money for their hard work.
This month, Etsy celebrates its 10th anniversary. Its meek beginnings in a Brooklyn apartment in 2005 have evolved into a successful platform for people of all countries and talents to sell and buy goods.
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