Jan. 16, 2013 - Inspired by an iconic candy of the 1970s, Nutrilite's new children's vitamin Multipops multivitamin is a daily sugar-free multivitamin that features grape-flavored crystals that pop and fizz in your mouth and contains natural ingredients void of artificial colors, flavors or preservatives. Its combination of flavor and fun will spark amusing responses by children that can lead to more than $50,000 in prizes as winners of the "Multipops Video Contest."
Read more: Amway Launches Nutrilite Kids Multipops with Video Contest
Jan. 15, 2013 - Space Enterprises, leading merchandising and licensing agents for a range of exceptional properties in the UK, has appointed The Joester Loria Group as the exclusive licensing agent for The Hive in North America. The Joester Loria Group, a full-service licensing and marketing agency recognized for its strategic brand-building , will develop a retail driven licensing program designed to connect with the growing number of fans for the hit pre-school television series airing on Disney Junior.
Read more: Space Enterprises appoints The Joester Loria Group as North American licensing agent for The Hive
Jan. 15, 2013 - Consumer demand for "Farm-to-Table" will continue to grow in 2013 if shopper behavior matches responses to new research conducted for Plainville Farms turkey and FreeBird chicken. Shoppers said their motivation for wanting "Farm-to-Table" products is based on a belief that they are "fresher" (95%) and "healthier/ more nutritious" (90%). Over 80% of respondents also cited "humane treatment" and "environmental factors" as important. Furthermore over 52% said they either do or will pay more for these products.
Read more: Consumers express increased desire for "Farm-to-Table" in 2013
Jan. 15, 2013 - W.R. Case & Sons Cutlery Co., America's foremost manufacturer of premium, handcrafted pocket knives, and Carhartt, America's premium work wear brand since 1889, today unveiled the Carhartt Knives by Case collection. Rugged, reliable, and boasting the unmistakable durability that has become synonymous with these two storied brands, the Carhartt Knives by Case collection will include 22 individual models, all of which are made in the U.S.A.
Read more: Case and Carhartt To Launch Rugged American Made Knife Collection
Jan. 15, 2013 - A new IBM study of 26,000 global consumers released today at the 2013 National Retail Federation Convention found they are diversifying the way they shop for and acquire goods, becoming increasingly open to buying both online and in-store depending on their needs at time of purchase. While more than 80 percent of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there next time they buy.
Read more: IBM Survey: Shoppers Poised to Dramatically Expand Purchasing Power Beyond the Store
Jan. 15, 2013 - Today, Gap introduces a limited-edition collection for BabyGap inspired by world-famous author Beatrix Potter and her captivating children's book, The Tale of Peter Rabbit. Drawing from Potter's mischievous characters and magical adventures, the BabyGap collection brings to life a modern interpretation of the enchanting world of Peter Rabbit through imaginative gifts for girls and boys from newborn to 24 months. The collection is available starting today in BabyGap stores and online at Gap.com.
Read more: BabyGap Introduces Limited Edition Collection Inspired by Beatrix Potter's Peter Rabbit
Jan. 14, 2013 - Today Mars Chocolate North America introduced M&M'S Brand's new integrated marketing campaign called 'Better With M,' which includes a new 30 second television commercial that will air during the first quarter of Super Bowl XLVII. In addition to the Super Bowl ad, which was created by BBDO New York, highlights of the year-long 'Better With M' campaign include multiple English and Spanish television, print and digital ads, in-store displays, consumer promotions and multiple social initiatives focused on Facebook and the hashtag, #betterwithmms. The first television ad from the new campaign – starring Ms. Brown – will being airing today.
Read more: M&M'S To Prove Moments Are 'Better With M'
Jan. 14, 2013 – As retailers reinvent their in-store shopping experience in the face of the continued rise of e-commerce, research released today by Cisco found that digital content from the Internet is the most powerful influence in buying decisions for the majority of shoppers in all channels. The third annual Cisco study of consumers found that on-line ratings and reviews were the most influential source for making purchasing decisions, and that shoppers increasingly want access to digital content in stores through a variety of devices. The study recommends different ways that retailers can present digital information to better influence shoppers' buying behavior -- and win higher revenue in the store.
Read more: Eight Out of 10 Consumers Shop Through Bits and Bytes, According to Cisco Study
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