June 25, 2013 - Today, the Guinness World Record for the "Most people using mouthwash simultaneously" was broken by Colgate at 12:30 p.m. EDT in New York's Times Square. 1,142 consumers, along with TV host and actress, Stacy Keibler, simultaneously swished with new Colgate Total Advanced Pro-Shield Mouthwash while supporting Make-A-Wish, an organization that creates thousands of life-changing moments by granting the wishes of children with life-threatening medical conditions.
Read more: Colgate Breaks Guinness World Record For "Most People Using Mouthwash Simultaneously" While...
June 25, 2013 - Pandora Jewelry, one of the world's largest jewelry brands, announced today a renewal of its partnership with three-time medalist and U.S. Captain gymnast, Alexandra (Aly) Raisman. The 30-year-old jewelry brand prides itself in offering women across the world a universe of high quality jewelry that celebrates each woman's personal style and special moments. Pandora is thrilled to continue to stand by Aly as she continues to create unforgettable moments through the world of gymnastics, inspiring women and girls of all ages around the world.
Read more: Pandora Jewelry Renews Endorsement Deal with Three-Time Medalist Aly Raisman
June 24, 2013 - Launching at the center of explosive tablet and mobile growth, Covet Fashion engages women in a unique fashion experience where they can layer pieces together on a virtual mannequin to create their own head to toe looks. Participants style with thousands of the latest designer apparel and accessories for a chance to win real world merchandise from top brands. The app will also feature celebrities, stylists, designers and other influencers who contribute content and provide users with expert fashion advice. Designer and stylist Rachel Zoe will be the first Style Ambassador to collaborate with Covet Fashion.
Read more: Rachel Zoe Partners With Covet Fashion, the Newest Mobile Fashion App
June 21, 2013 - Davis Vision is launching a new "Eyecare Reframed" brand strategy aimed at educating employers and consumers about eye wear and eye care. The model has been well established, and is the only offering that wholly controls the end-to-end delivery of vision care, to include all labs, frame design, retail and every aspect of the customer service delivery. This includes a solid foundation of 40,000 independent and retail participating provider points of access.
Read more: Davis Vision Launching New Brand Strategy
June 20, 2013 – Today, the Walmart Foundation announced $14 million in grants to provide more than 1.7 million children and families with free meals and nutrition education programs. The grants will expand access to meals for children outside of school this summer and throughout the year, while also teaching families how to develop healthy, low-cost eating habits. Five nonprofit organizations – Alliance for a Healthier Generation (Alliance), Food Research and Action Center (FRAC), National League of Cities Institute for Youth, Education and Families, Texas Hunger Initiative (THI), and YMCA of the USA (The Y) – will use the grants to fund programs that serve families in more than 450 communities across the nation.
Read more: Walmart Foundation Kicks Off Summer by Continuing Commitment to Out-Of-School Feeding, Helping...
June 19, 2013 - Neuro is a new line of drinks designed by entrepreneur Diana Jenkins to physically and mentally enhance people's daily lives. Jenkins assembled leading scientists and nutritionists in her Malibu "kitchen" to create a revolutionary beverage line that conveniently provides essential nutrients for the modern, overtaxed consumer. Neuro drinks are currently available at Target, Walgreens, Safeway, Seven Eleven and other national grocery, drug and convenience stores.
Read more: Diana Jenkins Brings Neuro Health Drinks to Target Stores Nation-wide.
June 19, 2013 - Nickelodeon and KidKraft, a Dallas-based children's furniture and toy manufacturer, have created a line of designer wooden toys and doll furniture and accessories featuring Dora the Explorer. The new line of products includes a lifelike kitchen and dollhouse, both standing at almost four feet tall. Available this summer, the kitchen and dollhouse bring the fun and adventure of Dora to life with vivid colors and playful features. Additionally, doll furniture and accessories inspired by Nickelodeon's hit animated preschool series will be introduced to the line later this year.
Read more: Nickelodeon and KidKraft Introduce Designer Wooden Toys, Doll Furniture and Accessories...
June 18, 2013 - To celebrate its 40th birthday, Michaels will launch the first-ever Michaels Craft Tour this month in a specially designed 18-wheeler that features a fully stocked, 1,000-square-foot craft room on the inside. The tour will travel throughout the U.S. from coast-to-coast, visiting store openings, outdoor festivals and other events along the way.
Read more: Michaels Rolls Out Free Mobile Craft Tour To Celebrate 40 Years Of Creativity
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