April 18, 2013 – The National Basketball Association (NBA) and Zara, one of the largest international fashion companies in the world, today announced a new partnership in which Zara will create a collection of NBA boys T-shirts across the Americas, Europe, the Middle East, Africa and Asia. This marks the first time the retailer is partnering with a North American sports league. The T-shirt collection, available for boys ages 3-12, will include feature designs for the Boston Celtics, Brooklyn Nets, Chicago Bulls, Los Angeles Lakers and Miami Heat.
Read more: NBA teams up with Zara to launch global collection of boys t-shirts
April 17, 2013 - This spring Budweiser will introduce a striking and original new beer can – a bowtie-shaped aluminum can that mirrors Budweiser's iconic bowtie logo. Beer lovers can see for themselves the new bowtie-shaped can when it becomes available in a special 8-pack on store shelves nationwide beginning May 6.
Read more: Budweiser Introducing Bowtie-Shaped Can on May 6
April 17, 2013 - Mike's Hard Lemonade Co. is rolling out what it calls the year's most refreshing beverage innovations with entries into new categories, beer and cider, and providing new ways for consumers to enjoy their favorite Mike's Hard Lemonade flavors. Innovations from the brand include Mike's Authentic Shandy hard lemonade and lager, Mike's Hard Smashed Apple Cider, Mike's Hard Lemonade Frozen and Mike's Hard Blood Orange.
Read more: Mike's Hard Lemonade Co. Unveils Beverage Innovations
April 16, 2013 — Micro Industries unveiled its Touch&Go Digital Lollipop multi-touch directory and exhibit its expanded line of Touch&Go Digital Lollipop all-in-one touchscreen computer systems at GlobalShop 2013, April 16–18, at McCormick Place in Chicago. The 46-inch, high-resolution and ultra-bright multi-touch Digital Lollipop Directory is perfect for interactive product information, lobby directories, mall and hotel maps, department store directories and much more. Designed with three adjustable screen-angle settings, this touchscreen unit can support up to 40 touch points simultaneously.
Read more: Micro Industries Introduces Digital Directory Display at GlobalShop 2013
April 15, 2013 - Stuart Weitzman and Beyonce's creative team have designed the footwear for The Mrs. Carter Show World Tour. This is a continuation of their collaboration following Weitzman's creation of the shoes for Beyonce's last two tours, The Beyonce Experience and I Am...Tour, as well as multiple special performances.
Read more: Stuart Weitzman And Beyonce's Creative Team Design Shoes And Boots For The Upcoming The Mrs....
April 12, 2013 - Through the dedication of the International Licensing Industry Merchandisers’ Association (LIMA) and the generosity of the licensing industry, the LIMA Cares campaign is well-poised to raise $4 million for the Children’s Brain Tumor Foundation (CBTF), the organization’s charity of choice. LIMA expects to reach the laudable achievement just in time for May’s National Brain Tumor Awareness Month – and the group’s commitment will continue strongly, as it works to meet its goal of raising an additional $5 million in the next five years. As part of the 2013 LIMA Cares campaign theme, “Save the Bravest,” LIMA is encouraging all of its members and licensing industry professionals to “Tweet for the Bravest” on Wednesday, April 17. In addition, companies and individuals of the licensing community can invest in a tribute ad to appear in the official program distributed at the LIMA Awards Ceremony on Tuesday, June 18, 2013 during Licensing International Expo in Las Vegas. The deadline for purchasing ads is Monday, May 20.
Read more: ‘LIMA Cares’ on Track to Raise $4 Million for Children’s Brain Tumor Foundation
April 11, 2013 - 41 Entertainment announced that it has appointed Zodiak Kids, a division of Marathon Media as its new licensing and merchandising agent for France for the PAC-MAN and the Ghostly Adventures TV series slated to begin broadcast in autumn 2013 in the English speaking markets and in spring 2014 worldwide.
Read more: 41 Entertainment Names Licensing Agent for France and French speaking Belgium and Switzerland...
April 11, 2013 - Following Europe's cosmetics animal test ban in March, Emmy and Golden Globe award winning actor Peter Dinklage - known for his role as Tyrion Lannister in Game of Thrones - has become an ambassador for Cruelty Free International to call for an end to cosmetics tests on animals in the USA, as part of the non-profit's mission to end product testing on animals worldwide.
Read more: Peter Dinklage Joins Cruelty Free International to Call for U.S. ban on Animal Tests for Cosmetics
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