August 26, 2013 - Access to books may help improve student achievement and school performance, yet two-thirds of children living in poverty have no books at home. Kellogg's has teamed up with Scholastic as well as dad, children's book author and actor Taye Diggs to promote childhood literacy and the importance of having books in the home.
Read more: Kellogg's And Scholastic Team Up With Taye Diggs To Give Kids Access To Books
August 26, 2013 - Soccer.com, the biggest supplier of soccer apparel and equipment in the U.S., together with Televisa, the largest media company in the Spanish-speaking world, and Univision Communications Inc., the leading media company serving Hispanic America, have teamed up to launch a new clothing line inspired by the popular character "El Chapulin Colorado" (The Red Grasshopper).
Read more: Soccer.com Partners with Televisa, Univision Communications to Launch Official Licensed "El...
Aug. 20, 2013 - Just in time for Halloween, General Mills Big G Monsters Cereals are returning to store shelves for a limited time — and cereal fans are already poised and ready to stock up. While Count Chocula, Franken Berry and Boo Berry appear regularly around Halloween, their old friends Frute Brute and Yummy Mummy will join them this year.
Read more: General Mills Announces Seasonal Release of Beloved Childhood Big G Monsters Cereals
August 19, 2013 - PriceGrabber just released its second 2013 Back-to-School shopping survey, which offers additional insight into the ever-changing back-to-school shopper. The survey found that nearly 80 percent of respondents find the majority of information on back-to-school products and promotions from online retailer emails, websites and blog announcements. This fall, consumers will be taking advantage of some nontraditional online methods to find the hottest deals. Conducted on PriceGrabber.com from June 16 to August 5, 2013, this survey includes responses from 1,937 U.S. online shopping consumers.
Read more: PriceGrabber: Back-to-School Shoppers Are Changing Their Strategies for Finding the Best Deals
August 16, 2013 – Rubie’s Costume Company Inc., the world’s largest designer and manufacturer of Halloween costumes and masquerade products, is set to produce officially licensed costumes, masks and accessories for the Sci-Fi Action Adventure film, Star Trek Into Darkness.
Read more: Rubie’s Awarded License for Star Trek Into Darkness Costume Collection
Aug. 15, 2013 - Toys"R"Us stores nationwide and Toysrus.com will become the ultimate retail destinations for consumers eager to explore the new, magical worlds of Disney Infinity when it officially launches this Sunday, August 18. Disney Interactive's new video game platform, which will be available on the Xbox 360 game and entertainment system, the PlayStation 3 computer entertainment system, Nintendo 3DS, Wii, Wii U and iPad, integrates collectible figures featuring beloved characters from The Walt Disney Company and Pixar Animation Studios with an immersive video game experience that allows the characters to come to life and interact together – for the first time ever. In the U.S., Toys"R"Us also will be the only place where fans can find figures from the Infinite Crystal Series, an assortment of exclusive, collectible figures that have enhanced in-game abilities, as well as exclusive Power Discs that unlock special in-game powers, gadgets, vehicles and more.
Read more: Disney Infinity Makes Its Debut At Toys"R"Us Stores Nationwide
Aug. 13, 2013 - Aaron's, Inc. announced today it has reached a multi-year agreement to sponsor Brian Vickers in Michael Waltrip Racing's (MWR) No. 55 Toyota Camry in every NASCAR Sprint Cup Series race.
Read more: Aaron's and Michael Waltrip Racing Announce Full-Season NASCAR Sprint Cup Sponsorship
Aug. 12, 2013 - Nespresso, the worldwide pioneer and reference in premium, portioned coffee, announces the redesign of its Boston Flagship Boutique. The contemporary 2,400 square foot space is located in Boston's chic Back Bay neighborhood, regarded for its 19th century urban architecture, fashionable shopping and culturally significant landmarks like Copley Square and the Boston Public Library. Located at 7 Newbury Street, the Boston Flagship Boutique is just footsteps from Boston Common and the Public Gardens.
Read more: Redesigned Nespresso Boutique Opens In Boston's Back Bay
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