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April 12, 2013 - Through the dedication of the International Licensing Industry Merchandisers’ Association (LIMA) and the generosity of the licensing industry, the LIMA Cares campaign is well-poised to raise $4 million for the Children’s Brain Tumor Foundation (CBTF), the organization’s charity of choice.  LIMA expects to reach the laudable achievement just in time for May’s National Brain Tumor Awareness Month – and the group’s commitment will continue strongly, as it works to meet its goal of raising an additional $5 million in the next five years. As part of the 2013 LIMA Cares campaign theme, “Save the Bravest,” LIMA is encouraging all of its members and licensing industry professionals to “Tweet for the Bravest” on Wednesday, April 17. In addition, companies and individuals of the licensing community can invest in a tribute ad to appear in the official program distributed at the LIMA Awards Ceremony on Tuesday, June 18, 2013 during Licensing International Expo in Las Vegas. The deadline for purchasing ads is Monday, May 20.

Read more: ‘LIMA Cares’ on Track to Raise $4 Million for Children’s Brain Tumor Foundation

April 11, 2013 - 41 Entertainment announced that it has appointed Zodiak Kids, a division of Marathon Media as its new licensing and merchandising agent for France for the PAC-MAN and the Ghostly Adventures TV series slated to begin broadcast in autumn 2013 in the English speaking markets and in spring 2014 worldwide.

Read more: 41 Entertainment Names Licensing Agent for France and French speaking Belgium and Switzerland...

April 11, 2013 - Following Europe's cosmetics animal test ban in March, Emmy and Golden Globe award winning actor Peter Dinklage - known for his role as Tyrion Lannister in Game of Thrones - has become an ambassador for Cruelty Free International to call for an end to cosmetics tests on animals in the USA, as part of the non-profit's mission to end product testing on animals worldwide.

Read more: Peter Dinklage Joins Cruelty Free International to Call for U.S. ban on Animal Tests for Cosmetics

April 10, 2013 - Gyft, Inc, the newly launched service that allows customers to buy, send, manage and redeem gift cards via mobile and social media, today announced that it has partnered with Giuliana Rancic. The popular entertainment journalist, fashion and beauty expert and mom will be working with the Gyft team to introduce the gift card management platform to millions of new consumers.

Read more: Giuliana Rancic Partners with Gyft

April 9, 2013 - With the close of the 2013 international ski competition seasons, Kellogg's welcomed two new athletes to Team Kellogg's as they work their way to the Sochi 2014 Olympic Winter Games. Fresh off of the medal podium, ski jumper Sarah Hendrickson and alpine skiing Olympic gold medalist Ted Ligety join Team Kellogg's 11-person team of Olympic legends, athletes and hopefuls striving to represent Team USA next year. Get to know the Team Kellogg's athletes and follow them on their journey at Kelloggs.com/TeamUSA.

Read more: Champion Skier, Ski Jumper Join Team Kellogg's

April 9, 2013 - William Benson, founder of Billionaires Row, has formed a new partnership with designer Tanya Theberge of T Theberge Design, Inc., creating The Billionaires Row Collection by Theberge. Acting as the driving force of creative design, Tanya Theberge is an accomplished artist who designs for the female form as art. The distinct cut and style of Theberge designs has earned a reputation for artistry and bringing fashion to the swimwear industry; a true marriage of form and function.

Read more: Billionaires Row & Theberge Design Partner for Private Label Billionaires Row Swimsuit...

April 9, 2013 - Catalog Spree, a personal digital mall that lets users browse, discover and shop their favorite catalogs, today announced its expansion to the iPhone platform, as well as a new, highly-personalized shopping experience for the iPad. Now available via iPhone, iPad, iPad Mini, iPod touch, and web, Catalog Spree is the only catalog shopping app that lets consumers shop virtually anytime, anywhere - whether at home on the sofa, at a coffee shop with friends or even on-the-go.

Read more: Catalog Spree Offers Enhanced Personalized iPad Shopping Experience, Expands To iPhone

April 8, 2013 - This spring, Bloomingdale's extends its customer service with an advanced denim shopping experience, thanks to a new partnership with Me-Ality, the digital sizing station that matches shoppers with their best fits across a range of premium brands. Five specially-designed Me-Ality sizing stations have been installed at Bloomingdale's 59th Street (NY), Roosevelt Field Mall (NY), Chevy Chase (MD), Santa Monica Place (CA), and South Coast Plaza (CA) locations. In 10 seconds, shoppers can take part in a complimentary, fully-clothed size-matching session and receive their best fit in the premium denim styles sold at the luxury department store.

Read more: Bloomingdale's, Me-Ality Partner to Unveil an Enhanced Denim Shopping Experience