March 26, 2013 – Twentieth Century Fox Consumer Products today announced the launch of a new eCommerce initiative that offers a revamped and engaging user experience for consumers. In order to attract fans and offer merchandise indicative of the brands they love, Fox product will now be available in innovative, official brand-specific shops that will roll out over the course of the year. These shops will not only feature an on-demand product offering, but also licensed and seen-on merchandise authentic to each Fox property. To kick things off, fans of NEW GIRL, GLEE, AMERICAN DAD and FAMILY GUY can now purchase all-new merchandise, view show content, and interact with their favorite brands across various social media platforms on the shows’ individual shopping hubs.
Read more: Twentieth Century Fox Consumer Products launches new eCommerce store: foxshop.com
March 25, 2013 - Furniture retailer Rooms To Go announced that it has entered into a multi-year licensing agreement with Sofia Vergara. The Sofia Vergara Collection will launch in Rooms To Go showrooms during Fall 2013. It will initially be comprised of living rooms, bedrooms, dining rooms and accessories. True to the retailer's strategy, the Sofia Vergara Collection will be merchandised and displayed in complete room groupings designed to provide customers with inspiration, affordability and ease of shopping.
Read more: Sofia Vergara Joins Rooms To Go Family
March 25, 2013 - Green Giant is taking a leap from your grocer's frozen section to the snack aisle by introducing the following two new snacks: Green Giant Roasted Veggie Tortilla Chips – Zesty Cheddar Flavor, and Green Giant Multigrain Sweet Potato Chips – Sea Salt Flavor.
Read more: Green Giant Introduces Giant Flavor in the Snacks Aisle
March 25, 2013 - Baker & Taylor, the world's largest distributor of digital and physical books and entertainment products, announced that library patrons who use Barnes & Noble's award-winning Nook tablets can now borrow and download digital audiobooks directly to their devices using the popular Acoustik audiobook app.
Read more: Baker & Taylor and Findaway World Release Free Acoustik Audiobook App for Nook by Barnes & Noble
March 22nd, 2013 - Sportiqe today announced their newest partnership that will bridge the gap between fashion, music and sports. The launch of the first Grateful Dead by Sportiqe collection will feature the vintage inspired designs Sportiqe is known for, with renowned Grateful Dead inspired artwork. One component of the partnership will include the release of their capsule collection with the National Basketball Association.
Read more: Sportiqe Announces Grateful Dead by Sportiqe collection, Includes Exclusive Line of T-Shirts...
March 21, 2013 - Avon Products Inc. today announced it named Lauren Andersen as Global Celebrity Makeup Artist. In the role, Andersen will serve as a global spokesperson for the Avon Color brand, share beauty tips and trends in the Avon Brochures and create beauty videos for Avon's YouTube Channels. Andersen will play an integral role in debuting the newly revamped Avon Color line, launching summer 2013, and she will help introduce Avon's new Color collection of lipsticks and eye shadows that have been reformulated with new cutting edge innovation, featuring Color Reveal Technology that is designed to deliver ultra-wearable, high-impact color.
Read more: Avon Names Lauren Andersen Global Celebrity Makeup Artist
March 21, 2013 - ToyLabs, Inc., a Silicon Valley start-up, today announced the launch of the Volta Racer, the world's first solar motorcar powered by a flexible polycrystalline silicon solar cell. ToyLabs specializes in toys and devices that teach kids the fundamental principles of science, electronics, and engineering through fun and play. The Volta Racer is packaged with all the prefabricated components necessary to build and power the vehicle. The racer can be assembled in as little as fifteen minutes with no special tools.
Read more: ToyLabs launches the world's first solar motorcar powered by a flexible polycrystalline silicon...
March 20, 2013 - For the second consecutive year, el Jimador, 100 percent blue agave tequila, has released limited-edition soccer bottles. As the official tequila sponsor of Major League Soccer (MLS), the U.S. Men's and Women's National Teams and the annual U.S. Tour of the Mexican National Team, the brand will distribute the 750 ml packaging to kick off the soccer season for a limited two-month period in key markets nationwide.
Read more: Tequila el Jimador Releases Limited Edition Soccer Bottles
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