Feb. 21, 2014 - Reflecting on the 2013 holiday shopping season, it’s clear that U.S. consumers are shifting how and where they buy. According to comScore, online holiday season sales rose 10 percent from 2012, including an 18 percent increase in online spending on Cyber Monday and a 15 percent increase on Black Friday.
E-commerce is expected to continue flourishing, with mobile transactions accelerating and online retail sales projected to reach $434 billion over the next four years. Of course online shopping is convenient, but we are learning that consumers can also feel good about its big picture environmental impact. A Carnegie Mellon University study found that E-commerce is the less energy-consumptive option roughly 80 percent of the time, when compared with brick and mortar shopping.
As retailers expand their online capabilities, they should explore ways to promote the intrinsic environmental benefits of shopping online. Read the full story at the Retail Merchandiser blog.
Feb. 19, 2014 - With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil, Budweiser today proudly revealed Rise As One, the brand's global creative campaign on behalf of its sponsorship of the upcoming tournament. As the official beer sponsor of the 2014 FIFA World Cup Brazil, Budweiser has designed a holistic creative platform under the Rise As One thematic, which will serve to celebrate the moments that unite and inspire fans of the beautiful game around the world.
Read more: Budweiser Unveils Rise As One 2014 FIFA World Cup Marketing Campaign
Feb. 18, 2014 - Launching today, "Lived-In," Gap's global marketing campaign celebrates an authentic attitude, also captured in the brand's spring product collection featuring a modern and youthful interpretation of classic, casual styles. For years, Gap has shared its belief in the power of the individual by highlighting people who are always their most authentic selves. This season, the "Lived-In" attitude is brought to life by a cast of emerging and talented young artists including musicians, singers, actors and photographers.
Read more: Gap Presents "Lived-In" Spring Campaign
Feb. 18, 2014 - Today at the 111th American International Toy Fair in New York, National Entertainment Collectibles Association (NECA), the world leader in licensed consumer goods, wowed attendees with an exciting line-up of new products from the biggest and best movies, video games and comic books. WizKids Games, NECA's games publisher and the leading innovator in collectible miniatures gaming, kept up the pace with a wealth of new products across major licenses, as well as hands-on game demos.
Read more: NECA Unveils Hot New Product Line-Ups At New York Toy Fair
Feb. 17, 2014 - New York City was transformed into a magical playground over the weekend when hundreds of thousands of innovative playthings were unveiled at the opening of the 111th American International Toy Fair – the largest toy marketplace ever held in the Western Hemisphere – taking place February 16-19, 2014.More than 30,000 play professionals from 100 countries are expected at Toy Fair 2014 to explore a record-breaking 412,000 net square feet of exhibit space at the Jacob K. Javits Convention Center. Upwards of 1,150 toy companies – 285 of which are exhibiting for the very first time – are slated to unveil the year's hottest trends in toys, games and youth entertainment products in front of an estimated 14,000 global buyers.
Read more: Toy Fair Opens in NYC
February 14, 2014 - Nokia has partnered with Fyodor Golan for London Fashion Week to create the world's first interactive skirt made up of Nokia Lumia 1520 smartphones. The innovative skirt was designed by the Fashion Fringe winners and created by Kin and uses static pictures captured by the phone, or live feeds on the 80 screens that adorn it - allowing it to change around the wearer and their day.
Read more: The New Nokia Super Smart...Skirt
Feb. 13, 2014 – As part of a year-long global celebration of The Simpsons' 25th anniversary on FOX, Twentieth Century Fox Consumer Products will commemorate America’s favorite family with unique lines of collectibles and toys featuring limited-edition, commemorative products and exciting branded collaborations.
Read more: Fox Consumer Products Celebrating 25 years of The Simpsons
Feb. 12, 2014 - Neiman Marcus announced Andreas Sjödin as the photographer of The Art of Fashion for Spring 2014. The campaign includes twenty-six images of innovative fashion and will appear in the March edition of the Neiman Marcus publication, the book. Versions will also run in the March issues of Harper's Bazaar, Vogue and Vanity Fair.
Read more: Neiman Marcus Unveils The Art Of Fashion Campaign
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