Jan. 22, 2014 - There are certain things about your trade show POP display that always remain the same. For instance, having a stellar looking display to catch people’s attention is as important as ever. It’s a staple in making sure to attract and retain customers in a crowded, competitive environment.
That means that you need to make sure that things are perfect, and have a tool kit with you that includes things such as hammers, screwdrivers, and strong tape, like professional tape from companies like Essentra.
However, technology is changing the way POP displays are run. From the planning and conceptual stages, down to the displays at your booth, it may be time to take a look at some of the technologies available to you in order to enhance the experience for your customers. Read the full story HERE on the Retail Merchandiser blog.
Jan. 21, 2014 - Seattle-based Nordstrom, Inc. announced today plans to open its third fulfillment center at Conewago Industrial Park in Elizabethtown, Pa. The approximately 672,000-square-foot building, with an additional 470,000-square foot mezzanine, is scheduled to open in summer 2015. In its first three years, the new fulfillment center will offer nearly 400 full-time positions and additional opportunities for part-time and seasonal roles. In the future, Nordstrom expects to increase hiring – up to 700 full-time roles or more – as the business continues to grow.
Read more: Nordstrom To Open Fulfillment Center In Elizabethtown, Pa.
Jan. 20, 2014 - Hallmark Cards, Inc. introduces the Sarah Jessica Parker Collection, a new offering of greeting cards, stationery and gift wrap, sold exclusively at Hallmark Gold Crown stores, to help women celebrate life's joyous moments and find beauty, meaning and happiness in the little moments in between."When you think of Hallmark, you think of kindness and caring. Those are values that are important to me, that reflect the wife, friend and mother I want to be and what I want to help foster in others," said Sarah Jessica Parker. "I'm excited to be involved in a project that will give people something tangible and fun, warm and sincere, to hold onto and remember the people and relationships that really matter."
Read more: Hallmark Introduces Exclusive New Sarah Jessica Parker Collection
Jan. 17, 2014 - Everywhere you look, mobile commerce’s star is rising. According to a recent Deloitte survey, for example, 68% of smartphone owners plan to use their devices for holiday shopping this season. According to an eMarketer forecast, mobile devices will drive more than $41 billion or 16% of retail ecommerce sales this year – up from 7% just two years ago. By 2017, eMarketer expects mcommerce sales to nearly triple to $113 billion.
But those sunny prognostications ignore a giant fly in the ointment: the abandonment of mobile shopping carts.
Read more: Why Mobile Payment Systems Fail
Jan. 16, 2014 - The proliferation of information from non-human sensors, devices and machine-generated data is a treasure trove on everything from consumer engagement on social media and click through rates to mobile device usage and location-based purchasing habits. While data analytics remains a priority for retailers, the ability to harness that data into true insight remains a challenge.
Read more: Data Analytics: Four Steps to Help Retailers Gain Competitive Advantage
Jan. 15, 2014 - Anheuser-Busch today announced it will debut five new ads during the Super Bowl XLVIII broadcast on FOX on Sunday, Feb. 2. Iconic brands, Bud Light and Budweiser will represent Anheuser-Busch in 3.5 minutes of creative."The Super Bowl is the biggest moment in sports and advertising," said Paul Chibe, vice president, U.S. marketing. "With the largest television audience of the year, it's an unprecedented opportunity and we make the most of it. We have a game plan in place this year to deliver creative that celebrates Bud Light and Budweiser while reaching loyal beer drinkers and new generations."
Read more: Anheuser-Busch Announces Super Bowl XLVIII Ad Lineup
Insight, advice from National Gift Card Corp.
Jan. 14, 2014 - With the holiday season just completed, businesses and individuals across the country last year spent billions of dollars for gift cards to reward and motivate employees and other special people. But beyond the gift card itself, there are ways to make these programs more organized, exciting, and leave a lasting impression with long-term benefits, according to a newly-published National Gift Card Corp. (NGC) white paper.
Read more: New white paper on improving gift card programs
Jan. 13, 2014 - A new IBM study of more than 30,000 global consumers released today at the 2014 National Retail Federation convention (#NRF14) found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange.
Read more: IBM: Consumers Will Share Personal Details, Expect Value in Return
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