July 17, 2014 - Joester Loria Group has announced a new juniors fashion licensee for Pepsi with the addition of JC Fits. The JC Fits Pepsi collection will be launched at MAGIC next month.JC Fits is a leading manufacturer of fashion apparel, and it will introduce a collection of trend driven Juniors fashion tops into market. The Pepsi line will be refreshed seasonally and is set to include a variety of styles & accents such as tanks, crop tops, fringe and unique cut and sew silhouettes.
Read more: JC Fits Pepsi Just Right
July 16, 2014 – Rubie’s Costume Company Inc. announced the launch of costumes, masks, accessories and makeup inspired by Marvel Studio’s upcoming action-adventure film, Marvel’s Guardians of the Galaxy, from the studio behind global blockbuster franchises including Avengers, Captain America, Iron Man, and Thor.
Read more: Marvel's Guardians of the Galaxy Costumes from Rubie's
July 15, 2014 – Following Licensing Expo 2014, Epic Rights, the full service, global branding, merchandising and rights management company representing the merchandising, licensing, e-commerce and digital media interests of legendary rock band KISS, has secured its first raft of licensing agreements with Bif Bang Pow!, Figures Toy Company and K’NEX Brands for the development of new toy lines for the iconic brand. “There continues to be an incredible demand for anything KISS, as evidenced by the quality and quantity of licensing partners that the band and the brand attract, and we look forward to working with Bif Bang Pow!, Figures Toy and K’NEX to bring all new product to consumers,” said Juli Boylan-Riddles, Executive Vice President, Global Strategic Partnerships & Licensing, Epic Rights.
Read more: KISS to Rock Retail in 2015
July 14, 2014 - The Internet is the last new frontier, but the tax collectors are finally laying down the law. Ten years ago, Amazon designed a business around sales-tax-free commerce, creating a significant market advantage over brick-and-mortar retailers. Today, Amazon has resigned to the inevitable: that it too will have to comply with the same tax obligations as every other business in America.
So what brought about this change?
Read the full story on the Retail Merchandiser blog
July 11, 2014 — NYC & Company, New York City’s official tourism, marketing and partnership organization, this week announced Curious George as its sixth Official NYC Family Ambassador, a joint effort with NBCUniversal, Houghton Mifflin Harcourt (HMH) and PBS KIDS. As part of the yearlong collaboration, adventurous explorer Curious George will encourage family travel to the City’s five boroughs by highlighting New York City as a family-friendly destination.
Read more: Curious George Named Official NYC Family Ambassador
July 7, 2014 — General Mills is tapping into the latest consumer-driven food trends with its new lineup of product innovation launching this summer. Cheerios Protein cereal, LÄRABAR RENOLA grain free granola, Chex Gluten Free Oatmeal, nacho cheese blasted Old El Paso taco shells, Suddenly Salad made with whole grains, indulgent Pillsbury Melts filled cookies and Häagen-Dazs Triple Sensations ice cream are among the more than 150 new products appearing across the U.S. and around the world.
Read more: General Mills Unveils New Product Lineup
July 2, 2014 – Advanstar Licensing, organizers of Licensing Expo, the world’s largest and most influential entertainment, brand and art licensing industry event saw another successful show earlier this month. Over three days, 15,702 licensing professionals attended the show, representing a 5% increase from last year’s event. The show featured 482 exhibiting companies in 218,872 net square feet with an additional 100,0000 square feet of conference and special event space used daily. More press attended than ever before, with 120 journalists working the show and covering news from exhibitors.
Read more: Record-breaking year for Licensing Expo
July 1, 2014 - American retailer Express announced that brand ambassador Kate Upton will debut her first advertising campaign for the company. The launch of the fall 2014 denim campaign with Upton makes her the first celebrity spokesperson to grace the brand's advertising in more than a decade. Upton will celebrate the launch with an exclusive RSVP-only "A Date with Denim and Kate Upton" event at the recently opened Express Times Square store in New York City on Tuesday, July 8th.
Read more: Kate Upton, Express Debuting Ad Campaign
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