Jan. 27, 2014 - Lucky Charms cereal is commemorating 50 years of "magically delicious fun" with a 50-day celebration thanking fans young and old for keeping the magic alive all these years. For generations, Lucky Charms cereal has become known for frosted toasted oats and marshmallow charms, along with the iconic Lucky the leprechaun.
Read more: Lucky Charms Hits the Big 5-0
Jan. 24, 2014 - Fridays tend to be slow news days. Everyone is thinking about the weekend, but that doesn't stop everyone from sharing news they think is noteworthy. Here are a couple tales from the world of retail you may find interesting.LeSportsac announced the celebration of their 40th Anniversary. The American lifestyle bag retailer plans to celebrates their 40 years with a new store design, e-commerce site, products and various collaborations.
Read more: Friday Fun - Retail News of Interest
Jan. 23, 2014 - Get ready, America. H&M today unveiled details for a new Super Bowl commercial featuring soccer star/global style icon David Beckham. Billed as "a high-octane ride with tantalizing views of Beckham in never-before-seen positions," director Nicolas Winding Refn and David Beckham filmed two alternate versions of the action-packed 30-second spot. Fans will have the chance to determine which one the world will see on Super Bowl Sunday.
Read more: H&M, David Beckham Back With New Super Bowl Commercial
Jan. 22, 2014 - There are certain things about your trade show POP display that always remain the same. For instance, having a stellar looking display to catch people’s attention is as important as ever. It’s a staple in making sure to attract and retain customers in a crowded, competitive environment.
That means that you need to make sure that things are perfect, and have a tool kit with you that includes things such as hammers, screwdrivers, and strong tape, like professional tape from companies like Essentra.
However, technology is changing the way POP displays are run. From the planning and conceptual stages, down to the displays at your booth, it may be time to take a look at some of the technologies available to you in order to enhance the experience for your customers. Read the full story HERE on the Retail Merchandiser blog.
Jan. 21, 2014 - Seattle-based Nordstrom, Inc. announced today plans to open its third fulfillment center at Conewago Industrial Park in Elizabethtown, Pa. The approximately 672,000-square-foot building, with an additional 470,000-square foot mezzanine, is scheduled to open in summer 2015. In its first three years, the new fulfillment center will offer nearly 400 full-time positions and additional opportunities for part-time and seasonal roles. In the future, Nordstrom expects to increase hiring – up to 700 full-time roles or more – as the business continues to grow.
Read more: Nordstrom To Open Fulfillment Center In Elizabethtown, Pa.
Jan. 20, 2014 - Hallmark Cards, Inc. introduces the Sarah Jessica Parker Collection, a new offering of greeting cards, stationery and gift wrap, sold exclusively at Hallmark Gold Crown stores, to help women celebrate life's joyous moments and find beauty, meaning and happiness in the little moments in between."When you think of Hallmark, you think of kindness and caring. Those are values that are important to me, that reflect the wife, friend and mother I want to be and what I want to help foster in others," said Sarah Jessica Parker. "I'm excited to be involved in a project that will give people something tangible and fun, warm and sincere, to hold onto and remember the people and relationships that really matter."
Read more: Hallmark Introduces Exclusive New Sarah Jessica Parker Collection
Jan. 17, 2014 - Everywhere you look, mobile commerce’s star is rising. According to a recent Deloitte survey, for example, 68% of smartphone owners plan to use their devices for holiday shopping this season. According to an eMarketer forecast, mobile devices will drive more than $41 billion or 16% of retail ecommerce sales this year – up from 7% just two years ago. By 2017, eMarketer expects mcommerce sales to nearly triple to $113 billion.
But those sunny prognostications ignore a giant fly in the ointment: the abandonment of mobile shopping carts.
Read more: Why Mobile Payment Systems Fail
Jan. 16, 2014 - The proliferation of information from non-human sensors, devices and machine-generated data is a treasure trove on everything from consumer engagement on social media and click through rates to mobile device usage and location-based purchasing habits. While data analytics remains a priority for retailers, the ability to harness that data into true insight remains a challenge.
Read more: Data Analytics: Four Steps to Help Retailers Gain Competitive Advantage
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