There’s an irony in the concern that brick and mortar retail is doomed to slowly erode: Some of the largest global brands are intentionally giving birth to their brands in the physical space – in real life. Their challenge is, “How do we impactfully engage the consumer when the consumer only knows us on-screen or online?” Google and Nickelodeon are two such examples whose thinking and executions offer key lessons for any brand. Why? Because this type of migration requires a deep understanding of what a brand stands for and the key elements of what makes a brand compelling to its consumers.
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In the age of Buzzfeed quizzes and connecting with new people through social media, Target is tackling back-to-school shopping a little differently with its new Made for U College Styler website. With this tool, college students – or even those post-college but about to move to their first apartment – can take a quiz to determine the perfect décor style for their future dorm room or apartment. Users navigate through different categories of products from bedding to storage to kitchen to electronics and more, favorite items and curate a list of must-have items for their home away from home.
Steve Jackson Games publishes card games, board games, books, magazines and more. Its most popular game series is called Munchkin, a card-based dungeon game experience. You can fight monsters, steal treasure, backstab or help your companions and level up as you play to become a powerful dungeon master. The game has become so popular over the years that it has spawned many spinoff products, such as plush toys, comic books and board games, along with several expansion packs that be combined for the ultimate gaming experience.
To keep up with the Joneses of competitors, businesses always need to be forward-thinking, especially when it comes to technology and innovation. Companies need to look for solutions to bring their businesses into the future instead of falling behind and constantly playing catch-up. Zebra Technologies is all about looking ahead in the current technology landscape and the Internet of Things (IoT). As a global leader in the industry for innovation and reliability, Zebra says it offers an extensive portfolio of services and technologies for businesses and it gives physical things, such as printing services, a digital voice.
So, your e-commerce business is up and running and you’ve been very successful thus far, making great sales, having repeat customers and more. But now that your business has been noticed, you might be the target of less-than-savory customers who are looking to make a quick buck by ripping your company off.
Unfortunately, fraudsters are everywhere and this is an all-too-common occurrence. Not just in business, either. If you check your email right now, you’ll see the constant bombardment of spam messages geared towards getting your confidential information, from fake job offers to fake inheritances to malicious download links. Therefore, it’s not surprising that fraud has reached the e-commerce world.
When you get to the checkout page of an online store, how often do you quickly open a new tab and Google for a last-minute coupon to add to your order? Almost always, probably. We’re always on the lookout for a good deal, even if we had intended to buy whatever was in our shopping cart already. But finding a “10 percent off” coupon right at checkout makes your shopping experience that much better – and makes you feel a little less guilty. Measuring these kinds of coupon metrics comes pretty easily, considering everything is conducted online. But what do you do for those who still like to shop in store?
One of the go-to coupon sites is RetailMeNot.com, which allows you to take your coupons on the go with its mobile app. Do your coupon Googling (or swiping) right on your phone while you’re shopping.
"Showrooming" is forcing brick-and-mortar retailers to use digital price tags to compete with online competitors such as Amazon. What's showrooming? It's when customers use their smartphones to compare the in-store price to what's being offered online, making it challenging to compete on price. To adjust, Bloomberg reports that retailers, such as Nebraska Furniture Mart and Kohl's, are adopting digital price labels that can be updated instantly, a strategy that also cuts the cost of deploying employees to change physical price tags daily. As this illustrates, digital technology presents retailers with not only competitive challenges, but also opportunities to increase efficiency and cut costs. Retailers stand much to gain from embracing digital business models.
In our new blog series, Merchandise Monday, we’re going to take a look at some fun products to buy from a variety of companies and retailers.
Although Mars, Inc. may not be a household name, M&M’s chocolate certainly is. Now consumers can bring more than just the candy into their homes. Mars offers a variety of M&M-themed products through licensers available for purchase from a variety of retailers.
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