Celebrities, artists and retailers are all on their way to one of the biggest comic and entertainment events of the year: San Diego Comic Con (SDCC). As an avid convention attendee, going to SDCC is a dream of mine, but I don’t know if I could commit to spending most of my time waiting in line for panels and short glimpses of my favorite celebs and likely miss out on all the exclusive goodies in the dealer’s room.
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Christmas in July is for real this year. If you have an Amazon Prime membership, that is. For its 20th birthday, Amazon is celebrating with a global, site-wide sale that boasts to be even bigger than Black Friday. On “Prime Day” on July 15, deals will be available exclusively to Prime members starting at midnight with new deals popping up every ten minutes; a tactic to get people to keep coming back for more. I don’t think I’ve ever made more than one Amazon purchase in one day, but I might if the sale is as good as they say.
Omnichannel sales have grown in the retail industry and retailers find it challenging to adapt quickly to the ever-changing platform. Not to mention, fashion retailers must keep up with the rapidly changing trends, seasons, styles and designs. So meeting customer expectations while also maintaining sales can be a complicated endeavor. That’s where CGS comes in.
The lives of field sales representatives and district managers require a certain level of dedication. Driving from store to store to check on the progress of a new promotion or a recently proposed sales strategy for an underperforming product is stressful and time-consuming enough. Then, there’s all that information to track from dozens of locations those corporate offices have to manage and assess. Even worse, the same data is coming from scores of stores and associates in different regions. Compiling that information and analyzing it takes time. Those are hours not spent traveling to stores to verify that a store manager installed a promotion appropriately or that products are on shelves properly. These are the real responsibilities of district managers and field sales representatives for retailers and consumer packaged goods companies (CPGs). Beyond that, organizations need to manage the information coming in from every store and process it in a way that can reveal insights into sales dips and other issues, which are tasks that take even more time to complete.
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Creating the right logo can be one of the most challenging aspects of branding for a company. It's generally the first thing that customers see, and it represents the brand on business cards, product packaging, advertisements and marketing materials.
A good logo should be memorable, recognizable, relevant to the company's industry and target market, adaptable across many different types of media and packaging and most important of all, it should stand the test of time. With all of these critical qualifiers, it's no wonder that the perfect logo can be hard to come by. The good news, however, is that it can be done! Lots of brainstorming and planning, combined with taking your target market and company goals into consideration, can result in the right logo to represent your brand.
So, you’ve made your store’s website accessible internationally, at least in the regions in which you’re aiming to grow your presence – congrats! But if you think it’s now just a matter of watching customers from all over the globe immediately stream in, I’m sorry to be the bearer of bad news:
Translation’s only the first step.
It’s an incredibly important step, of course, but to really take advantage of translation and truly engage retail customers in varying countries and cultures, you must do more. Here are some of the next steps you should take.
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How do you take an exclusively online marketing strategy and reap extraordinary results with the introduction of direct mail? The answer lies in a company’s data. When one of the nation’s fastest growing online retailers of healthy living products established success with its digital marketing efforts, the company looked to direct mail as a new channel in its marketing mix to reach more customers and drive growth.
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Have you ever donated to a Kickstarter campaign that had a really awesome product idea? And once it got funded, did you find yourself waiting around for months and months wondering if you’d ever get your backer reward delivered? You’re not alone. In fact, only 20 percent of crowdfunded projects are delivered on time.
Many people who utilize Kickstarter or other crowdfunding resources may have a great idea and plan in theory, but have little idea how to go into full production to execute their innovative new product. Riverwood Solutions, an innovator in managed supply chain services and operations consulting, revealed a new solution that will help crowdfunded projects through the full product realization lifecycle.
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