January 2, 2014 - For the longest time, Customer Relationship Management (CRM) solutions have been kept hidden from the sales floor, residing somewhere in the back or at a brand’s headquarters. This is exactly where it shouldn’t be because the sales floor is where customer relationships are formed and strengthened over time (which is what a CRM is meant to help with). Customer experience solutions (such as CRM) as well as sales associates play a powerful role in influencing what customers actually buy. Certainly store location, prices and selection are important but most brands also optimize for these factors so these don’t play as strong of a role in the battle for the customer’s heart and mind (and dollar).
Read more: Moving CRM from Behind the Scenes to the Sales Floor
GOBankingRates.com compiled a list of the worst and best return policies to take the headache out of the post-holiday return rush.
Dec. 23, 2013 - According to the National Retail Federation, nearly $60 billion worth of holiday merchandise was returned last January. To help consumers understand popular retailers' return policies, personal finance site GOBankingRates.com investigated the return policies of leading U.S. retailers and created a list of the best and worst stores for handling returns.
Read more: Stores with the Worst and Best Return Policies
Dec. 20, 2013 - The days of ringing up a customer at a cash register and sending them on their merry way are over. The future of point of sale (POS) technology, retail shopping and store backend integration will be merged together to provide a more personalized customer shopping experience in order to combat showrooming, Scott Ellison, PayPal's senior director of corporate strategy told Business News Daily. Showrooming customers like to see and feel items in person, but ultimately make their purchase online at a discount. The Wall Street Journal explains that showrooming can do serious damage to the bottom line of brick and mortar stores and significantly benefits online retailers.
Read more: Back to the point of sale future
December 19, 2013 – The 2014 edition of the Sports Licensing and Tailgate Show, the premier event for brand owners, licensors, licensees and retailers in the world of sports licensed products, is scheduled for January 16-18, 2014. This year’s show is trending towards being one of the largest shows in its history; year-over-year booth sales and pre-registered attendees are pacing higher than in previous years. Show management has confirmed that every major sports team will be represented when the show kicks off this January. Other key exhibitors on the list for 2014 include: AMSCAN, Concept One, Fabrique Innovations, Forever Collectibles, Forty Seven Brand, Fremont Die Consumer Products Inc., G-III Apparel, Great American Products, Hunter Mfg, Little Earth Productions, Rico Industries Inc., Team ProMark, Team Sports America, The Memory Company LLC, The Northwest Co, Upper Deck, VF Licensed Sports Group and WinCraft Inc.
Read more: Key Leagues, New Retail Seminar Scheduled for Sports Licensing and Tailgate Show
Dec. 18, 2013 - Disney lovers, listen up. Joseph Enterprises, the makers of the Chia Pet, have two new Chias for this holiday season of gift giving. First, Chia Pet Mickey Mouse with its unique planter and unforgettable mouse ears is a great gift for the Disney fan in your family.
Read more: Chia - Disney style
Dec. 17, 2013 - How Roland Rolls, the first book by actor/artist Jim Carrey, recent winner of the 2013 Gelett-Burgess Children's Book Award, is being released on December 17th as an enhanced e-book, according to John Raatz, project manager for Carrey's Some Kind of Garden Media, publisher of the e-version and the original hardcover.
Read more: Jim Carrey's Kids Book "How Roland Rolls" Now An Enhanced E-Book
Dec. 16, 2013 - Sales of gift cards will surpass $118 billion in sales, an eight percent increase over 2012, according to CEB, 1 leading member-based advisory company. CEB TowerGroup research suggests that the widespread adoption of e-gifting - which experienced rapid growth this year - will provide scale for continued industry gains through 2016. Developments in the peer-to-peer (P2P) space, however, may threaten traditional branded card sales volume, forcing card issuers to adapt their strategies to the changing purchase landscape.
Read more: CEB: Gift Card Sales To Top $118 Billion
Dec. 13, 2013 - AVE residents didn't have to shop online this holiday season to avoid overcrowded malls and frenzied shoppers. "At AVE, we know traveling for business and being away from friends and family for extended periods can be stressful, especially around the holidays," says Lea Anne Welsh, president of AVE.
Read more: AVE Provides Holiday Shopping Experience at Home
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