Feb. 11, 2013 - Saban Brands announced today that Fisher-Price Inc., the leading manufacturer of infant and preschool toys and a subsidiary of Mattel, will be the global master toy licensee for the company's newly announced Julius Jr. property. Julius Jr. is an animated preschool series slated to launch on Nick Jr. in 2013, and is inspired by the Paul Frank family of characters and its iconic monkey, Julius. Fisher-Price plans to produce a full range of products including playsets, plush, role play toys and more for the global marketplace.
Read more: Saban Brands and Fisher-Price Launch Strategic Partnership to Create Julius Jr. Toys
Feb. 11, 2013 - VTech continues to assert its commitment to innovation and making learning fun with the introduction of Go! Go! Smart Wheels. Racing into 2013 American International Toy Fair, Go! Go! Smart Wheels enhance one of the most popular play patterns while teaching important learning skills, boosting imaginative play through cause and effect, encouraging interactivity and providing an outlet for good old-fashioned role play.
Read more: VTech Fuels Kids' Imaginations with Go! Go! Smart Wheels
Feb. 8, 2013 - The much anticipated NYC Toy Fair - the largest toy and youth product marketplace in the Western Hemisphere - is coming up Feb. 10-13. The annual event brings together more than 1,000 exhibiting manufacturers, distributors, importers and sales agents from around the globe to showcase their toy and entertainment products, and participants are already flooding the airwaves with news about their various product launches and happenings that will coincide with the fair. Here are a few tidbits, courtesy of ThinkGeek, Sbyke USA, Monkeez Makes a Difference and Goofballz.
Read more: Toy Fair Announcements Already Flying Ahead of the Big Event
Feb. 7, 2013 - One of Hollywood's hottest new IT Girls, actress Allison Williams, today launched her first big beauty deal with Simple, a range of facial skincare products that is perfect even for sensitive skin. The new marketing campaign reveals how Williams relies on Simple products to counter the many factors that can trigger her sensitive skin, including make-up, weather and pollution. It also highlights Simple as a brand that knows what is left out is just as important as what is put in; none of the Simple products contain dyes, artificial perfumes or harsh irritants that can upset skin, just our purest possible ingredients for natural, healthy looking skin. The new television commercial debuts nationwide on February 11.
Read more: Simple Skincare Partners with Actress Allison Williams in her First Endorsement Deal
Feb. 7, 2013 - Staying true to its promise to provide extraordinary vacations through global travel expertise and resources, Traterra is excited to announce that chef and television personality Andrew Zimmern has signed on to be a travel insider for the new travel provider. Widely recognized for hosting Travel Channel's popular Bizarre Foods with Andrew Zimmern series, Zimmern is a two-time James Beard Award-winning television personality, chef, author, and teacher. As a travel insider, Zimmern will play a pivotal role in enhancing Traterra's product offerings through his food and travel expertise. In addition, he will be featured as a guest blogger and editorial contributor.
Read more: Traterra Announces Partnership with Andrew Zimmern
Feb. 7, 2013 – Trakdot, the brand behind a luggage tracking device recently unveiled at the Consumer Electronics Show in Las Vegas (CES), has set its sights on the US and Canada as key markets for its first phase of launch. Created by the LA-based firm, GlobaTrac, LLC, a pioneering innovator in low cost tracking solutions, Trakdot Luggage offers a solution to air travelers concerned about losing their bags. Trakdot Luggage was one of the most talked about products at CES receiving exposure on CNN, Fox News, Mashable, Engadget and the Huffington Post among others.
Read more: Trakdot Targets US and Canadian Markets for Launch of Trakdot Luggage Real-Time Baggage Tracking...
Feb. 6, 2013 - Nike has produced 100 pairs of the limited edition CR7 Mercurial Vapor IX worldwide, and distributed 20 pairs for sale on SOCCER.COM. The most exclusive cleat in the world, Nike created these limited-edition shoes to celebrate superstar Cristiano Ronaldo's legendary 2012.
Read more: Limited-edition Nike CR7 Mercurial Vapor IX available at SOCCER.COM
Feb. 6, 2013 – The National Basketball Association (NBA), Sean John, and Macy’s today announced a new multiyear agreement that features a presenting partnership of the Entertainment Series at NBA All-Star and includes upcoming NBA-themed events at Macy’s nationwide that will highlight signature styles from Sean John. The “Entertainment Series presented by Sean John at Macy’s” will showcase musical performances during State Farm All-Star Saturday Night and during pregame introductions and halftime at the 2013 NBA All-Star Game.
Read more: NBA announces new multiyear agreement with Sean John and Macy's
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