Jockey International, Inc. announced a new marketing campaign under the platform “Supporting Greatness” which features historical greats Babe Ruth, Buzz Aldrin and George Patton. The iconic underwear brand tapped its rich history of superior products and high-profile fans to showcase the legacy of great men who were supported by Jockey during their remarkable careers.This multi–channel TV, print and digital campaign plays on the triple entendre of “Supporting Greatness”: literally, Jockey is greatness and has best–in–class products; emotionally, Jockey supports all great men in life; and functionally, Jockey’s features and benefits support great quality.
Read more: Jockey Unveils “Supporting Greatness” Campaign
Lane Bryant announced that American ready to wear designer Lela Rose will be creating a limited-edition line exclusively for the special-sized retailer. The collection is set to hit stores Summer 2015, and will be sold under the Lela Rose Exclusively for Lane Bryant label.
Lela Rose combines refined silhouettes with a modern whimsical twist using brilliant color and handcrafted details. She brings a fresh point of view to American fashion defining a new, modern lifestyle. Lela Rose will be the third designer collaboration for Lane Bryant joining the successful Sophie Theallet and Isabel Toledo collections.
Read more: Lane Bryant, Lela Rose Announce Collaboration
How to Successfully Brand and Promote Your Online Retail Business
August 13, 2014 - Branding your business online is the smartest way to edge out your competition. Before the web was such a populated platform, brick and mortar businesses knew that the way to promote their brand was to be available where the people were. Now, the people are online and successful branding requires a consideration and focus on marketing on the web.
According to the Local Consumer Review Survey, 85 percent of consumers hunt for businesses online. Additionally, you can get a leg up on other small businesses because as Business News Daily reports, only 63 percent of businesses carry an online presence and 25 percent simply do not show up in a basic search. The market is yours for the taking—read on to learn the tips and tricks for effective online marketing.
Read more: Branding and Promotion Online
August 11, 2014 - The first annual Taste of Winnipesaukee is being held on Sunday, August 24 at the iconic Wolfeboro Inn’s lakeside lawn from 4:00-7:00 PM and features New England’s first-ever Nano-Brewery Beer Contest. The Taste is a gourmet competition between restaurants and chefs from around the lake, and benefits local empowerment agency Real Action for International Need (RAIN).
Read more: The Taste of Winnipesaukee features New England’s First-Ever Nano-Brewery Contest
August 5, 2014 - From the evolution of e-commerce to social media and mobility, the retail environment has seen a multitude of changes over the last decade. There are now many more variables to consider beyond bricks and mortar. This has led retailers to adopt a new ‘omni-channel’ philosophy that gives customers the ability to interact and transact with a store via any channel – in person, over the phone, or online. Omni-channel retail has enabled many large businesses to capitalize on new opportunities, but for mid-market and other businesses, these new variables introduce a level of complexity that creates many challenges. Below are four common difficulties that retailers face as they adapt to omni channel retail.
Read the full story on the RM Blog
August 1, 2014 - Despite the gains that ecommerce has made in recent years, the brick-and-mortar store still rules as the retail industry’s largest sales channel by a large margin: up to 85 percent of transactions take place in stores. Yet frustratingly, retailers have a pretty big blind spot when it comes to understanding and analyzing what happens in the store. Clickstream analytics are a given in e-commerce, but capturing accurate data in the real world is more complex and demands different approaches and solutions.
Today’s multichannel retailers must address the “insight gap” that exists between their online and brick-and-mortar channels. In-store analytics are needed to do this, but how mature is this emerging technology market? What are the top drivers, and top concerns, for retailers evaluating technologies and planning deployments? These are some of the questions that Brickstream set out to answer in a recent survey of 124 executives from global retail corporations. The study, Retail Analytics: What’s In-Store? has uncovered a number of interesting findings, including the following:
Read the full story on the Retail Merchandiser blog
July 28, 2014 - Simmons Bedding Company announced its plan to revolutionizes the in-store sales experience by introducing digital retail sales tools aimed at simplifying the sell. The company also expanded the offering of its ComforPedic iQ line with two new plush feels and a popular introductory priced model.
Read more: Simmons Launches New Digital Selling Tools, Expands ComforPedic iQ Line
July 25, 2014 - Musical instrument manufacturer Peavey Electronics is showing brand new officially licensed guitars and accessories at Comic-Con International in San Diego. Attendees have the opportunity to test drive, purchase and win guitars adorned with graphics based on Teenage Mutant Ninja Turtles, Spider-Man, Star Wars and more.
Read more: Peavey Electronics Unveil New Licensed Products at Comic-Con
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