When it comes to purchasing decisions, millennials know exactly what they want.
By Kevin Cundiff, VP of Retail for Fortegra
Millennials: they truly are the in-the-know generation. They do their research to educate themselves on their potential purchases — and by the time they actually get to making that purchase, they know exactly what they want.
And, many times, they’re making those purchases online instead of heading to a brick-and-mortar location to chat it out with the sales associate. Even if they’re not purchasing online, they’re doing research online beforehand. According to CMO.com, 72 percent of millennials research their options online before going to a store to make a purchase.
So, when a salesperson encounters a millennial who has done their digging beforehand, what should they do? Here are a few ideas: