When Barney Kroger invested $372 (his life savings) to open a grocery store in Cincinnati, he did so with a simple motto: “Be particular. Never sell anything you would not want yourself.” 



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When George Dayton founded Dayton Dry Goods Company in 1902, he did so based on the belief in the “higher ground of stewardship.” His store, which eventually became Target Corporation, was known for dependable merchandise, fair business practices, and a generous spirit of giving—traits today’s Target stands for as well.

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As Macy’s entered fiscal 2011, it developed four primary strategies it believes will propel sales. The first is My Macy’s Localization, which was piloted in 2009 and rolled out nationally in mid-2009. The concept is based on tailoring the merchandising assortment and shopping experience in each Macy’s location to the customers who shop there.

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From its start as a small dry-goods store in Wyoming to its national presence today, this retailer has maintained its commitment to serving its customers well.


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A history of success didn’t stop this company from finding new ways to meet customer needs. What do you get when you combine quality products at affordable price points? Rick Dreiling would say you’d get an experience much like the one his company had these past three years. As a chairman and the CEO of retail giant Dollar General, Dreiling saw the company through a time of transition and significant growth. And as the company moves into its 72nd year of business, it’s proving that a little innovation can go a long way.

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The world’s largest convenience operator put the power in the hands of its consumers and found new ways to re-energize its retail presence. In early 2006, 7-Eleven flipped its pyramid. Despite decades of history, a global presence, and strong proprietary brands referenced in movies, TV shows, and late-night talk shows, a new management team led by President and CEO Joe DePinto realized that to remain top of mind to consumers, the focus of the corporation needed to change.

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A single Zales Jewelers store opened in 1924 has evolved over the years to six retail brands and approximately 1,900 stores by staying true to its original vision: provide customers with quality merchandise at the lowest possible price. 

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After being ranked in Corporate Responsibility as one of the 30 least transparent companies in America for corporate responsibility, Abercrombie & Fitch responded by talking about the November 2009 launch of its A&F Cares website to illustrate its commitment to international human and labor rights and its focus on human rights, labor rights, and workplace safety.

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