InsertsEast

Inserts East serves its retailer customers with advertising inserts made with state-of-the-art production.

By Chris Petersen

Even in today’s digital age, the printed word remains an effective way for advertisers to get their messages to consumers, and New Jersey-based Inserts East Inc. continues to lead the way in that regard. President and CEO Nick Maiale says business is booming for the company despite the rise of digital media, and that’s due in large part to the company’s ability to do more for its customers than the average printer. With its strong base of experience and knowledge, as well as its state-of-the-art technology, Inserts East won’t be stopping the presses anytime soon.

Maiale’s father, Gino, was president of the company for manyyears, when it was known as Able Printing. In 1988, GinoMaiale left the company to found his own print brokerage company. But when he received word in 1996 that Able Printing was about to be sold off and moved to Long Island, N.Y., Gino and Nick Maiale stepped in and purchased the company. Renaming the company Inserts East, theMaiales expanded its capabilities and added new equipment.

US Yarn Gildan

By owning every step of the manufacturing process, Gildan ensures the consistency retailers and customers want.

By Tim O’Connor

Office culture has become much more relaxed over the last decade, at least when it comes to dress codes. T-shirts and jeans are now regularly sighted among cubicles and every day may as well be casual Friday for many companies. Some may lament the loss of formality, but the cultural shift is good business for clothing maker Gildan. The company’s high-quality T-shirts are now a part of many people’s daily lives as consumer amass a collection of Gildan-made clothing from retailers, concerts and 5K runs. “Everybody now understands that Gildan is a T-shirt leader,” Vice President of Marketing for Gildan’s Branded Apparel division, Rob Packard says.

Gildan’s path to becoming one of the largest clothing apparel companies in the world began in 1984. The Chamandy family operated a children’s clothing business in Montreal when they decided to start producing their own textiles to lower cost. By the early 1990s, the company entered the screen-print market by manufacturing plain T-shirts that could be printed on. Today, Gildan is a publically owned company with CEO Glenn Chamandy, one of the founders and still CEO of the company.

Pine Valley Foods has nurtured a loyal following of consumers that turn to the company’s cookie dough when they need a sweet treat. “If they have the opportunity to buy it again, they do,” CEO Joseph P. Giildenzopf says, noting that 95 percent of the company’s sales are repeat. 

This is thanks to the company’s “very exceptional staff of hardworking people,” he says. “They give a good deal of time and energy to the company. We make a really good product that people like.”

Based in West Monroe, La., Pine Valley manufactures dough and related products, including cakes. Giildenzopf founded the company in 1998, after working for a similar firm that he had originally founded and sold.

With consumers’ tastes shifting to healthier foods and more produce, California’s Central Coast has had its share of changes in keeping up with dietary trends. Who a few years ago would have predicted Americans’ growing interest in kale and brussels sprouts? But the dozen growers who supply Muzzi Family Farms with its raw product for its fresh and frozen processing operations have been adjusting their product mixes to keep up with shifting demand. 

Muzzi Family Farms is one of the few companies in the Central Coast that processes both fresh and frozen vegetables, mainly for the foodservice industry. It is the sales entity for the fresh produce that is processed by its sister company, Watsonville Produce, and the frozen produce of another sister company, Blue Ribbon Frozen Foods.

For more than 25 years, the name of Murad  and its founder, Dr. Howard Murad, have been closely associated with unique skincare solutions. As a board-certified dermatologist and trained pharmacist, Dr. Murad pioneered the concept of “internal skincare” by encouraging the use of dietary supplements to promote healthy skin, and Murad’s  line of skincare products have become widely available on store shelves and in spas, furthering the extension of the Murad brand. 

From the company’s beginnings in 1989, Murad  has grown into one of the most popular skincare brands in the world, with product lines ranging from anti-aging to acne care. Dr. Murad says the company has developed a broad customer base consisting of people of all ages and walks of life, thanks in large part to its wide and varied range of distribution channels. But the heart and soul of what makes Murad’s products successful is the company’s never-ending commitment to developing products that push the envelope, ss well as the brand’s commitment to Dr. Murad’s Inclusive Health Philosophy, which is to inspire people to look better, live better and feel better through a whole-person approach to skincare.

Chukar Cherries was doing all-natural and locally sourced before it was cool. In the past 15 years, the Washington-based manufacturer of fruit products rethought its organization and turned a good concept into a thriving business. “From the very beginning, we defined what we were going to do and what we weren’t going to do,” owner Pam Montgomery says of Chukar’s natural approach. “We wanted the product line to be a mix of wholesome and decadent with a limited number of ingredients. We wanted a well-operated work environment where employees could be creative, part of a team, and rewarded.”

“Our focus has always been on the best of nature, the best of chocolate,” Montgomery says. That motto has been a key motivator since Montgomery founded the company. Montgomery was 30 and a mother of three young girls in 1986 when she decided to move from Seattle and bought a cherry orchard with 8,000 trees in Prosser, Wash. At the end of each season, cherries were harvested by hand, leaving many trees unpicked or only partially picked. 

Founded in 1986, Alaskan Brewing Co. has come a long way since co-founders Marcy and Geoff Larson enlisted 88 investors throughout Alaska to start their Juneau-based brewery. At the time, there were fewer than 100 operating breweries in the nation. Today, Alaskan Brewing produces more than 150,000 barrels annually from it single brewery in Juneau, and it is one of the top 20 craft breweries in the United States as defined by the Brewers Association. 

“We faced financial and logistical challenges to brew beer in the Last Frontier, but we brought a unique skill set to the task of opening a brewery in Alaska,” Marcy Larson says. “Geoff was a chemical engineer and a home brewer, and I was an adventure-seeking accountant and aspiring bush pilot.”

Latest issue

Latest issue cover2

Check Out Our Latest Edition!

New & Notable

Latest New & Notable Products

Contact Us

Retail Merchandiser Magazine
79 West Monroe St., Suite 400
Chicago, IL 60603

  312.676.1100
  312.676.1101

Click here for a full list of contacts.

Latest Edition

Spread The Love

Back To Top