With roots as a basement business selling through eBay, this e-tailer is taking a new approach to online sales and marketing of branded products geared toward kids. If you thought it wasn’t possible to build a business by selling items in places like eBay, think again. Just ask Ty Simpson, the founder, president, and CEO of Brand Performance, a company that literally began in Simpson’s basement.
Read more: Brand Performance
This family owned book display marketing company is finding success by meeting the needs of its stakeholders. Earl Kaplan started Books are Fun in his two-bedroom house in Fairfield, Iowa in 1990. The company started out small, but by 1999, the book display marketer had grown tremendously and was displaying, selling, and marketing books, gifts, and educational products to corporations, schools, universities, early learning centers, hospitals, government offices, and nonprofit organizations across the US and Canada.
Read more: Imagine Nation Books
This vertically integrated nutritional supplement manufacturer and distributor broke into the retail world by continuing to deliver quality ingredients and effective formulas designed to improve lives. When Rod Burreson started Roex, Inc. in 1994, he gave away his product for free. Because he believed so strongly in the nutritional benefits of PC-95 (procyanidin), the former bodybuilder and health enthusiast knew that once his clients tried it, they would be convinced of the benefits of taking it.
Read more: Roex
This accessory footwear provider knows that comfort alone won’t build a successful business, but it doesn’t hurt, either. The start of RG Barry Corporation was not so much the result of thinking outside of the box but rather thinking outside of the sole. In the late 1940s, as the War wound down, companies that manufactured for war use only began looking for other ways to commercialize their products.
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This family-run organic dairy and creamery works to constantly build on the healthy and sustainable traditions it helped to create. Walking into a store to find certified organic food might seem like second nature to consumers today, but that is due to businesses like California’s Straus Family Creamery. Although it is a trailblazing company in the organic dairy sector of the food industry, according to Albert Straus, president, the decision was purely driven by a desire to do what is right.
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After just three years, this skincare company managed to rise to the top in a highly competitive market. When asked how Cosmedicine became one of the top-selling skincare lines in the US just three years after it hit the market, Jane Terker said, “The simple truth is our products work.”
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Chris Steinmetz explains how a strong parent company and new product lines helped this health food manufacturer and supplier grow into a multi-million-dollar business. When Rich Products Corporation acquired French Meadow Bakery in July 2006, both companies bloomed. The new ventures team at Rich Products developed a business plan that included expansion into the health and wellness industry, and French Meadow, an independently owned supplier of healthy baked goods, was a perfect fit.
Read more: French Meadow Bakery
This organic and natural baking company aims to provide more wholesome options for the whole family. Doug Radi explains how it gets organic shoppers to take a bite. In 2005, a private equity firm based in New York City saw an opportunity to consolidate the baked goods segment of the organic and natural foods industry. The Charter House Group acquired Vermont Bread Company, The Baker, Matthew’s All Natural Baking, and Rudi’s Organic, bringing together four strong, regional brands to create Charter Baking.
Read more: Charter Baking
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