Because of a commitment to people, planet, and profits, this maker of healthy, organic beverages has seen rapid growth in a little more than six years of operations. Perhaps this is overstating the obvious, but excessive soft drink consumption is bad for you. Or at least it used to be. Thanks to Eric Schnell and Steven Kessler, co-founders of the Steaz brand of organic beverages, soft drink lovers can now choose a soft drink that is good for both body and mind. 

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Growth for this Asian-inspired food company will come through new distribution channels, according to Walt Riglian. For more than 15 years, Vitasoy USA has been importing soy beverages from its parent company headquarters in Hong Kong to Asian specialty food stores in the US, but in the last few years, it’s started broadening its scope. “In the late 1990s and early 2000s, interest in and sales of soy and tofu products jumped to a new level as people in this country became more aware of its health benefits,” said Walt Riglian, president and CEO. “They know now that these are healthy options, but the typical American consumer doesn’t know just how healthy or how to integrate these products into their daily diet; our current focus is to teach them.”

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With roots as a basement business selling through eBay, this e-tailer is taking a new approach to online sales and marketing of branded products geared toward kids. If you thought it wasn’t possible to build a business by selling items in places like eBay, think again. Just ask Ty Simpson, the founder, president, and CEO of Brand Performance, a company that literally began in Simpson’s basement.

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This family owned book display marketing company is finding success by meeting the needs of its stakeholders. Earl Kaplan started Books are Fun in his two-bedroom house in Fairfield, Iowa in 1990. The company started out small, but by 1999, the book display marketer had grown tremendously and was displaying, selling, and marketing books, gifts, and educational products to corporations, schools, universities, early learning centers, hospitals, government offices, and nonprofit organizations across the US and Canada. 

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This vertically integrated nutritional supplement manufacturer and distributor broke into the retail world by continuing to deliver quality ingredients and effective formulas designed to improve lives. When Rod Burreson started Roex, Inc. in 1994, he gave away his product for free. Because he believed so strongly in the nutritional benefits of PC-95 (procyanidin), the former bodybuilder and health enthusiast knew that once his clients tried it, they would be convinced of the benefits of taking it. 

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This accessory footwear provider knows that comfort alone won’t build a successful business, but it doesn’t hurt, either. The start of RG Barry Corporation was not so much the result of thinking outside of the box but rather thinking outside of the sole. In the late 1940s, as the War wound down, companies that manufactured for war use only began looking for other ways to commercialize their products.

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This family-run organic dairy and creamery works to constantly build on the healthy and sustainable traditions it helped to create. Walking into a store to find certified organic food might seem like second nature to consumers today, but that is due to businesses like California’s Straus Family Creamery. Although it is a trailblazing company in the organic dairy sector of the food industry, according to Albert Straus, president, the decision was purely driven by a desire to do what is right.

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After just three years, this skincare company managed to rise to the top in a highly competitive market. When asked how Cosmedicine became one of the top-selling skincare lines in the US just three years after it hit the market, Jane Terker said, “The simple truth is our products work.”

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