This accessory footwear provider knows that comfort alone won’t build a successful business, but it doesn’t hurt, either. The start of RG Barry Corporation was not so much the result of thinking outside of the box but rather thinking outside of the sole. In the late 1940s, as the War wound down, companies that manufactured for war use only began looking for other ways to commercialize their products.
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This family-run organic dairy and creamery works to constantly build on the healthy and sustainable traditions it helped to create. Walking into a store to find certified organic food might seem like second nature to consumers today, but that is due to businesses like California’s Straus Family Creamery. Although it is a trailblazing company in the organic dairy sector of the food industry, according to Albert Straus, president, the decision was purely driven by a desire to do what is right.
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After just three years, this skincare company managed to rise to the top in a highly competitive market. When asked how Cosmedicine became one of the top-selling skincare lines in the US just three years after it hit the market, Jane Terker said, “The simple truth is our products work.”
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Chris Steinmetz explains how a strong parent company and new product lines helped this health food manufacturer and supplier grow into a multi-million-dollar business. When Rich Products Corporation acquired French Meadow Bakery in July 2006, both companies bloomed. The new ventures team at Rich Products developed a business plan that included expansion into the health and wellness industry, and French Meadow, an independently owned supplier of healthy baked goods, was a perfect fit.
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This organic and natural baking company aims to provide more wholesome options for the whole family. Doug Radi explains how it gets organic shoppers to take a bite. In 2005, a private equity firm based in New York City saw an opportunity to consolidate the baked goods segment of the organic and natural foods industry. The Charter House Group acquired Vermont Bread Company, The Baker, Matthew’s All Natural Baking, and Rudi’s Organic, bringing together four strong, regional brands to create Charter Baking.
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How quality products and unsurpassed service are ensuring the success of this family-run lumberyard despite a recession and stiff competition. Roughly 50 years ago, Maurice Brock was trucking rough– sawn lumber in Southern New Hampshire, providing the raw materials to a wooden box manufacturer. He knew the rise of plastic would eliminate that business, so one day in 1961, he bought $1,000 worth of a new kind of wood—plywood, set the product up in his garage, and with his wife Anne started selling to local homeowners and contractors.
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This company doubled in size last year by utilizing both its natural and technological resources. “When you turn an hourglass, there’s a lot of sand at the top, and there’s a lot of space at the bottom to be filled,” Paul said. “But the sand moves very slowly through the pinched middle. Similarly, we manufactured a lot of food products, and there were a lot of consumers ready to buy them, but accessibility limited the exchange.”
Read more: Bouquet of Fruits
These pioneers helped many companies in many markets create a brand identity that resonates with consumers. But their work is far from done. After 65 years of leadership as a design and brand strategy firm, Lippincott is only getting started. According to Randall Stone, senior partner, creating some of the most recognizable brands in multiple industries is but a steppingstone to future projects.
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