The keys to building a successful fashion house are: step one – captivate the audience, and step two – always leave them wanting more. The concept itself is easy enough to understand, but the execution is an entirely different story. Many brands have gone the way of deep discounting – luring customers in with the promise of savings. The mode of thinking has become so standard in the marketplace that consumers rarely bat an eye at even modest discounts. A percentage-off sign is now expected rather than appreciated. But then there is the old-fashioned way of doing things. Unfortunately, it involves constant innovation, which can be tough on the psyche, but very rewarding when all the stitching comes together so seamlessly. 

The grocery business has changed a lot since the first Mourelatos Supermarket location opened in Montreal in 1956, but if anything has kept the company thriving for more than 50 years, it’s the fact that the company itself hasn’t changed much at all. According to CEO Efty Mourelatos, the company has kept its loyal base of customers and attracted new ones even in the face of increased big-box competition by holding true to the values that were there when his father founded the company. 

“I think that the retail landscape in Montreal is definitely changing,” Mourelatos says, adding that recent years have seen major chains such as Walmart and Target making their presence felt. “There are a lot of players that have come out here. I don’t think Montreal has ever been this competitive.” 

Many of the toys topping kids’ wish lists for Christmas or their birthdays this year will turn out to be fads, but some have the potential to become classics that could join Barbie and G.I. Joe in the ranks of the industry’s greatest brands. MGA Entertainment believes it may have one of those soon-to-be classics in the form of its Lalaloopsy dolls, thanks in large part to the company’s new emphasis on its entertainment division. Executive Vice President of Sales and Licensing Bruce Morrison says the recent debut of an animated Lalaloopsy TV series on Nickelodeon is a glimpse into the future of how the company develops its brands. 

“You’re going to see some really interesting stuff from us,” Morrison predicts. 

Latest issue

Latest issue cover2

Check Out Our Latest Edition!

New & Notable

Latest New & Notable Products

Contact Us

Retail Merchandiser Magazine
79 West Monroe St., Suite 400
Chicago, IL 60603

  312.676.1100
  312.676.1101

Click here for a full list of contacts.

Latest Edition

Spread The Love

Back To Top