One thing that has not changed for humanity over time is the need to provide food for itself. What has changed, however, is how we go about doing it – from hunting in ancient times to the every day markets of the middle ages, small specialty stores at the beginning of the century and large chain supermarkets nowadays. Even within mammoth supermarkets, the way we learn about our food options and make our choices has changed drastically in the last 10 years.

The keys to building a successful fashion house are: step one – captivate the audience, and step two – always leave them wanting more. The concept itself is easy enough to understand, but the execution is an entirely different story. Many brands have gone the way of deep discounting – luring customers in with the promise of savings. The mode of thinking has become so standard in the marketplace that consumers rarely bat an eye at even modest discounts. A percentage-off sign is now expected rather than appreciated. But then there is the old-fashioned way of doing things. Unfortunately, it involves constant innovation, which can be tough on the psyche, but very rewarding when all the stitching comes together so seamlessly. 

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