Herdrich Petroleum Corp. is working to open more Quickpix convenience stores throughout rural communities in Indiana. With its focus hard set on expansion, the company is streamlining its operations to become more efficient as more locations open. 

The family owned company dates back to 1953 when Jim Herdrich founded Herdrich Oil Co. in Connersville, Ind. In 1986, Bill Herdrich – Jim Herdrich’s son and current company president – formed Herdrich Petroleum in Rushville, Ind., after merging Browning & Herdrich Co., a fuel supply company he founded, with Herdrich Oil. 


For a while in the grocery business, getting bigger was the goal, but now the big-box mega-retailers are trying to fit their stores into smaller locations emphasizing groceries. When doing this on Long Island, N.Y., they may run into the 11 locations of Handy Pantry Food Stores, which has been practicing the business model of having everything people want with a friendly, neighborhood feel since 1976.


Giselle Diaz Eastlack’s parents, Mauricio and Maria Diaz, purchased their first service station in 1996, a Shell station that had been pegged for failure. With her father serving as the mechanic and her mother working the register, the station was transformed through hard work and determination into a successful business, and Eastlack says the formula for success wasn’t that complicated. “They basically cleaned up the store, put a new coat of paint on the walls and took customer service to the next level,” she says. 


Located in Oregon and Northern California, C&K Market Inc. is emphasizing its easy access to fresh produce by introducing its “Eat Fresh, Eat Local” campaign. “We have been out working with local farmers and want to bring that into the individual communities,” President and CEO Karl Wissmann explains. “We have kicked it off with a farmers’ market approach. 

“On Saturday mornings, we have local farmers’ products in the parking lot that are put in special bins,” he continues. “Throughout the week after the farmers’ market promotion, we bring them into the store and have special displays with information about the growers and identify them as local. It’s been very well-received. We just started it this spring, so next year it will be a much bigger program. We’re very pleased with how it’s gone this year.”


As a renowned racecar driver turned successful auto designer and manufacturer, Carroll Shelby revolutionized high-performance auto designs both for the racetrack and for street vehicles for collectors.

Today, his logos grace products including die-cast cars, clothing, video games and golf carts – as well as automobiles. In fact, there are more than 150 Carroll Shelby licensees worldwide. 


For a name that’s 85 years old, Buehler’s Fresh Foods has stayed remarkably on trend over the years. Of course, the central Ohio-based grocery retailer already knows that, but it’s making extra effort to make sure its customers know, too. At Buehler’s, “fresh” isn’t just in its name, it’s in its stores, too. 

“The buzzwords you hear – local, organic – those are things we’ve always done here, but we didn’t always tell the customers what we were doing,” says Bob Buehler, executive vice president of marketing and merchandising and third-generation family owner. “Around the country the trend is toward local and organic and it’s made us realize even more what a great thing we have here, and we’re working to get the word out to our customers.”


Atlas Oil Co. is more than just one of the country’s leading fuel suppliers. For many of its fueling station customers, the company provides expertise that goes far beyond the fuel pump.

“We want to partner with our direct customers to provide them the best programs we can to further their business,” General Manager of Retail Sales Jake Leatherman says. “If we can improve a consumer’s overall experience at the business, that’s ultimately a way to improve our total volume.”

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