American clothing company The Limited is an iconic brand that goes back 50 years. It spearheaded mall-based specialty retailing and today operates approximately 250 stores and employs 5,000 associates.

But with customers increasingly going online to buy, The Limited decided to increase the investment in its e-commerce efforts.

Jenn McClain, The Limited’s vice president of e-commerce, came on board in June 2012 from Florida-based women’s apparel retailer Chico’s FAS, where she had served as vice president of e-commerce marketing. She left Chico’s for the broader, more encompassing e-commerce role at The Limited – and she has enjoyed watching the business grow. 


If Baltimore-based retailer Shoe City, which has been around for 65 years, were an actual person, he or she would be the coolest 65-year-old in existence – a social-media-savvy streetwear fanatic. Because even though the company gets older with each passing year, it always manages to stay right on trend with the latest footwear and apparel for men, women and kids. Now in its third-generation of family leadership and celebrating its 65-year anniversary, Shoe City President Greg Greenberg reflects on the lessons passed down by his recently retired father. 

“Ted Greenberg has been an incredible mentor for me by instilling a hard-work ethic and a passion for the business,” Greg Greenberg says. “Without his knowledge, guidance and direction, Shoe City would not be where it is today. He leaves behind a great legacy, but his vision will continue on.”


With a brand-new headquarters open in Southern California and international expansion proceeding at a brisk pace, these are sunny times for Rocket Dog Brands LLC.

The young women’s shoe manufacturer started in 1997 and has since become one of the leading footwear brands for the millennium consumer. While remaining true to its sunny California beach roots, Rocket Dog continues to evolve its collection and expand offerings by introducing full product lines in casual, sport, sandals, flats and boots, and works to offers fashionable trends in each season.

“Our brand philosophy has not changed,” CEO Cathy Taylor says. “We remain a strong California brand and so much comes to life when we design to our spirit and remain true to our DNA of its soul. Today we are a young global fashion brand that works to inspire our consumers to express to their own individuality while always being true to our California spirit and heritage. That’s our bond, vision and blueprint.”


With Remington firearms handed down from generation to generation, the company’s reputation for quality adds luster to the brand that its holding company, Remington Outdoor Co., has relied on as it has emphasized licensing over the past two years.

Looking to expand its roster of 24 licensees to no more than 30, Remington Outdoor Co. – formerly named the Freedom Group – is emphasizing reliable products and market-leading licensees to reinforce the brand’s reputation for quality and being made in America. Its licensed products are branching out far beyond the hunting market into most outdoor products. “We believe our brand has a definite opportunity to expand,” maintains Patricia Rickard, head of global licensing.


The current organic food trend is based on authenticity – consumers want to have confidence that what they see is what they get at the grocery store, without hidden ingredients. That authenticity has been and remains the core value behind Mrs. Green’s Natural Market, a chain of organic grocery stores in the United States and Canada with than 19 locations. Mrs. Green’s is part of the Natural Markets Food Group that also operates Planet Organic Markets and Richtree Natural Market Restaurants. As Chief Marketing Officer Curt Avallone explains, the company was founded on the ideal of providing customers with foods that are 100 percent natural, and that remains its focus today.

“We like to think of ourselves as more of a good-for-you grocer,” Avallone says. 

The company opened its first store in Scarsdale, N.Y., in 1991, a store that is still open today. Over time, the company broadened its reach with locations throughout New York, Connecticut, New Jersey, Virginia and Illinois. Mrs. Green’s Natural Market also has two locations in Canada – in Calgary and Burlington, Ontario. 

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