The current organic food trend is based on authenticity – consumers want to have confidence that what they see is what they get at the grocery store, without hidden ingredients. That authenticity has been and remains the core value behind Mrs. Green’s Natural Market, a chain of organic grocery stores in the United States and Canada with than 19 locations. Mrs. Green’s is part of the Natural Markets Food Group that also operates Planet Organic Markets and Richtree Natural Market Restaurants. As Chief Marketing Officer Curt Avallone explains, the company was founded on the ideal of providing customers with foods that are 100 percent natural, and that remains its focus today.

“We like to think of ourselves as more of a good-for-you grocer,” Avallone says. 

The company opened its first store in Scarsdale, N.Y., in 1991, a store that is still open today. Over time, the company broadened its reach with locations throughout New York, Connecticut, New Jersey, Virginia and Illinois. Mrs. Green’s Natural Market also has two locations in Canada – in Calgary and Burlington, Ontario. 

Not many would look at a parachute and think it was the ideal material for a handbag, but that level of creativity has enabled LeSportsac Inc. to thrive for 40 years, Vice President and Global Creative Director D’Arcy Jensen says. “This brand has such a unique and distinctive personality,” she says.

Based in New York City, the company manufactures handbags that are sold around the world. Jensen explains that the Shifter family started the company in 1974 after encountering a unique parachute material on vacation. 

“The idea was to take this innovative material and create lightweight handbags,” she says.

Today, LeSportsac is the leading American brand of casual nylon bags in markets throughout the United States, Asia and Europe.

HomeTown Pharmacy’s friendly service, family ownership and dedication to the communities it serves all help the company live up to its name. “We’re an old-fashioned, hometown pharmacy that specializes in building personal relationships with its customers,” says Jim Mathews, COO of the West Michigan-based company. 

For HomeTown Pharmacy, this often includes providing home delivery and other services not often offered by its larger chain competitors. The company’s pharmacists are easy to find, as they are located front-and-center in its stores.  

Clinically, all HomeTown Pharmacies offer immunizations and many participate in a pilot project working with Ferris State University, the University of Nebraska and NACDS to offer rapid diagnostic testing for influenza and strep.

GUESS?, Inc. is taking its service to the next level by implementing omni-channel retailing that combines all of its shopping channels to provide customers with a seamless experience. “We have first-in-class capabilities or the holy grail of omni-channels,” COO Michael Relich says. “It has been tremendously successful.” 

Choosing to shop in-store or online is nothing new – those two options have been available for years, but GUESS has taken an aggressive approach at combining those two channels over the past few years to revitalize the shopping experience. Although the traditional ways of shopping are always still available, customers are now presented with alternatives to obtain the desired product. 

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